Digital Advertising Technology
Delivering a message to the public is one thing. Tracking the performance of that message and predicting its impact on individuals is another. Experts that understand the ever-changing digital marketing landscape are in high demand.
Study digital marketing and advertising to learn how to develop a marketing campaign, design digital strategies, move through digital transformations, and to better understand the technologies and applications all organisations rely on to get their message out there.
Our digital advertising technology degree is developed and delivered in conjunction with Adobe. You’ll work with Adobe Experience Cloud and learn how advertising operates across social media, video marketing, digital analytics, web development and cross-channel marketing.
You’ll also learn the skills to create content across video, audio, augmented reality (AR) and virtual reality (VR). Browse our courses to find detailed course information, application dates, entry requirements, fees, subjects, ATAR calculator and more.
Browse our Digital Advertising Technology courses
Join us at the Midyear Study Expo | Tuesday 4 June 2024
If you're looking to start in Semester 2, our Study Expo is your one-stop-shop for course info, career advice, and application assistance, covering all study areas and study levels.
Connect with Adobe
Swinburne has partnered with Adobe in a world first through our major in Digital Advertising Technology.
World-first Adobe educational partnership
Digital Advertising Technology uses Adobe training materials and accredited teaching practices. It integrates Adobe Experience Cloud software as used by 12 of the top 20 ASX listed companies.
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FIRST UNI TO OFFER ADOBE MAJOR
Trusted by industry
Swinburne's digital advertising technology major is poised to address the demand for skilled digital marketing graduates. The first university to integrate Adobe Experience Cloud software (used in creative agencies, marketing teams and digital consultancies around the world), Swinburne's new major will utilise Adobe training materials to equip students with skills in areas such as digital analytics, search marketing, social media marketing and video marketing.
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STUDENT EXPERIENCE
Free Adobe Creative Cloud
All Swinburne students have free access to the Adobe Creative Cloud and over 20 different apps including Photoshop, Illustrator, InDesign, After Effects and so much more!
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- Social Affairs
Swinburne students win third consecutive Advertising Capstone Challenge
Four Swinburne students have designed a winning campaign for BONDS Bloody Comfy Period Undies.
Friday 10 November 2023