Packaging Design

Overview

This unit introduces students to the principles of packaging design and develops research, conceptual and implementation abilities and an understanding of the importance of an integrated approach to branding, visual and typographical communication for packaging design. It incorporates knowledge of structural and production considerations and the economic, environmental and sustainability issues relevant to packaging design. Students will access industry resources and information to enhance their knowledge of technical, material and marketing information.

Learning outcomes

Teaching methods

Hawthorn

Assessment

Content

• Research of product and market
• Elements and principles of design
• Packaging systems and materials
• Lateral thinking for concept creation, implementation and communication
• Design processes informed by maker’s, user’s and consumer’s requirements.
• Presentation methods for project outcomes and technical information.
• Teamwork skills