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Dr Carla Ferraro
Doctor of Philosophy (Marketing), Monash University, Australia; Honours (Marketing), Monash University, Australia; Bachelor of Business (Marketing) / Bachelor of Arts (Psychology), Monash University, Australia
- School of Business, Law and Entrepreneurship (SoBLE)
- Department of Management and Marketing
- BA1025 Hawthorn campus
Biography
Carla is an Associate Professor of Marketing, Academic Director of Student Experience, and Co-Director of the CXI Research Group in the School of Business, Law and Entrepreneurship. Carla has extensive commercial and academic research expertise in the areas of services marketing, consumer behaviour and psychology, customer experience design, and advertising effectiveness. Carla actively works with a wide range of business, Government and non-profit organisations across these areas. Carla’s research has received several prestigious awards and is published in leading journals worldwide, including European Journal of Marketing, Journal of Business Research, Journal of Retailing, and Journal of Advertising Research, among others. Carla also supervises a number of research students and has experience developing and teaching a range of undergraduate and postgraduate units in marketing and services.
Research interests
Customer & Employee Experience; Retail and Services Marketing; Marketing Communications; Consumer Behaviour; Consumer Psychology
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Principal Supervisor.
Honours
Available to supervise honours students.
Awards
- 2020, International, Best Paper Award: How small service failures drive customer defection: Introducing the concept of microfailure, Business Horizons
- 2016, Other, Faculty Nominee, Vice Chancellor's Award for Research Impact, Monash University
- 2016, Other, Dean's Award for Research Impact, Monash University
- 2014, Other, Mollie Holman Doctoral Medal for PhD thesis excellence, Monash University
- 2014, International, Emerald/EFMD Outstanding Doctoral Research Award (Marketing Research category), EFMD and Emerald Group Publishing
Publications
Also published as: Ferraro, Carla; Ferraro, C.; Ferraro, C. R.; Ferraro, Carla R.; Ferraro, Carla Renee
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
Recent research grants awarded
- 2020: PLACEMAKING DATA ANALYSIS *; Boorondara City Council
* Chief Investigator
Recent media
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