Dr Civilai Leckie

Biography

Dr Civilai Leckie holds a PhD in Marketing from the University of Melbourne (Australia), a Master of Business Administration from Case Western Research University (USA) and a Bachelor of Economics (Honours) from Thammasat University (Thailand). Her research areas are concerned with customer brand engagement, consumer behaviour, business-to-business relations, relationship marketing, branding and services marketing and innovation. Civilai has substantial experience and expertise in the areas of survey design, quantitative research and data analysis.

Civilai has a national and international reputation as a researcher in customer (brand) engagement and is a contributor to a book chapter in the area of customer engagement and organisational performance. She has also published research articles in high ranking, leading Marketing journals such as European Journal of Marketing, Journal of Business Research, Journal of Sports Management, Journal of Marketing Management, Journal of Brand Management, Journal of Business and Industrial Marketing, Journal of Services Marketing, Journal of Consumer Behaviour and Journal of Strategic Marketing, among others. She has also presented at many conferences and won best paper awards from venues such as the American Marketing Association Conference - Sports Marketing track.

Civilai has also been engaged in a range of research and consulting activities as part of the Customer Experience Research Group and the Sport Innovation Research Group in the Swinburne Business School. At present, she is on the Advisory Board of the Journal of Consumer Behaviour (JCB) and received the Reviewer of the Year Award from JCB in 2020. She is also an ad-hoc reviewer for leading marketing journals such as European Journal of Marketing, Journal of Business Research, Journal of Brand Management, Journal of Business and Industrial Marketing, Journal of Services Marketing, Journal of Consumer Behaviour and Journal of Strategic Marketing, among others