Dr Carleigh Yeomans
Biography
Dr Carleigh Yeomans is a Lecturer at Swinburne University of Technology in the School of Business, Law and Entrepreneurship. She holds a PhD in marketing, with her main research areas focusing on customer behaviour, engagement and retention in sport and leisure subscription contexts. Additional research interests lie in the areas of analytics and innovation applied to sport and leisure, particularly concerning community wellbeing, participation and marketing.
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Co-Supervisor.
Fields of Research
- Consumer Behaviour - 350601
- Business Analytics - 350301
- Sport And Leisure Management - 350405
Teaching areas
marketing;consumer behaviour;sport marketing;analytics
Publications
Also published as: Yeomans, Carleigh; Yeomans, C.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
Recent research grants awarded
- 2024: Stakeholder Survey Project *; Baketball Australia
- 2023: CUSTOMER EQUITY IN LEISURE SERVICES *; PeninsulaLeisure
- 2023: Mapping intersectionality within the Victorian Sport Sector workplaces *; Department of Jobs, Skills, Industry and Regions (Vic)
- 2023: SOCIAL CONNECTION RESEARCH *; City of Stonnington (for Contracts)
- 2022: Collecting participation data on young LGBTQI in sport & physical activity *; VicHealth Impact Research Grants
- 2022: Fan and Member Equity Research Project *; MELBOURNE REBELS RUGBY UNION PTY LTD FUND SCHEME
- 2022: Women & Girls – Monitoring & Evaluation *; Tennis Australia
- 2021: Customer Experience (CX) Measurement Research *; City of Stonnington (for Contracts)
- 2021: Sandhurst Resident Services Research *; Sandhurst Club - Partnership
- 2020: Customer Equity in Leisure Services *; PeninsulaLeisure
* Chief Investigator
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