Julian Vieceli

Julian Vieceli, PhD, is an  Associate Professor in the Department of Marketing and Management, School of Business, Law and Entrepreneurship a at Swinburne University of Technology, Hawthorn. His research interests include Branding, Brand Salience and Consumer Behaviour, in addition to Sports Event Attendance. Julian's research has been published in the Journal of Marketing Management, The International Journal of Hospitality and Tourism Management, Journal of Customer Behaviour, Journal of Financial Services Marketing, and the Australasian Journal of Marketing Research. Julian has worked with clients such as Siemens Australia and Thailand, Coles Australia, Parks Victoria and Opera Australia.