Sam Duncan

Dr Sam Duncan is the Dean of Higher Education and Applied Research at Holmesglen Institute. He is also an Adjunct Research Fellow of the Sport Innovation Research Group at Swinburne University of Technology. Sam’s main research areas are sports media, the sociocultural issues of sport, the philosophy and social theory of sport, the Olympics and mega events, and the digital, commercial and professional world of sport.

Sam's latest book, The Digital World of Sport: The Impact of Emerging Media on Sports News, Information and Journalism shows how digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. Sam has published research articles in ranked peer-reviewed sports media, sport management, sport and society and philosophy journals, contributed chapters in sports related books, and is the author of Footy Grounds to Grandstands and The Digital World of Sport.

Sam also has worked extensively in sports public relations and widely contributes to Australia's mainstream media as a sports media, sport business and sport and society commentator. He is a regular contributor to Australia’s media organisations and has hosted his own podcast, The Sports Media Microscope.