Dr Agung Yoga Sembada

Biography

Agung Yoga Sembada (Yoga) is a Lecturer in Marketing at Faculty of Business and Law, Swinburne University. He completed his PhD in Marketing from Monash University in 2014. 

He has a wide range of multicultural experiences having taught marketing in three countries: Indonesia, Malaysia, and Australia. He also actively collaborates with industry partners and have engagements with established institutions such as L'Oreal Malaysia, The Indonesian Central Bank, and Neon Cosmetics in Australia. Having owned a small business during his college years, he continues to be passionate about startups and have collaborated with BubbleSports.my in Malaysia, as well as Bukalapak.com in Indonesia.

His research interests include Services Marketing, Consumer Psychology, Social Media Commerce, and Hospitality & Tourism in developing economies. He has published in Journals such as Journal of Service Research, Journal of Service Marketing, and Australasian Marketing Journal among others. 

Lastly, he is keen to contribute to the development of Indonesian human capital. He is a member of the Indonesian Academics and Researchers Network Australia (IARNA) and often contributes to the Indonesian discourse through engagements with the Indonesian Student Association of Australia and the media such as The Conversation Indonesia and Pikiran Rakyat.