Representing SwinburnePart 10
10.1. Our brand
The University seeks to ensure consistent public representation to foster confidence in the University's values. The promotion of the University’s brand is guided by the principles of:
- enhancing the University’s strategic direction
- ensuring consistency with marketing and brand objectives
- standardising visual identity, the presentation of communications and message content to Swinburne customers and stakeholders
- ensuring compliance with corporate requirements
- ensuring compliance with legislation and codes of practice.
The University may provide and accept sponsorships that are consistent with the University’s objects and support institutional development. Sponsorships should not impose or imply conditions that may limit the University's freedom to carry out its functions and fulfil obligations.
Table of roles and responsibilities (VC delegation)
| Role/Decision/Action | Responsibility* | Conditions and limitations |
|---|---|---|
| Guidelines on branding and sponsorships | Chief Marketing Officer | The guidelines must be published. Must comply and be consistent with University legislation and policies. Must be approved by the Deputy Vice-Chancellor (Global and Community Engagement). |
* (Staff holding, acting in or performing the responsible position or office)
10.2. Media and communications
The dissemination and communication of knowledge is an important part of the University’s mission.
Staff are encouraged to make public comment or expert comment in relation to their areas of professional expertise, and also to make private comment provided they do that on their own behalf and do not claim to represent the University.
All staff should take care when making public comment (which includes comments through the media, information posted online and through social media) to:
- be considerate of the best interests of the University as a whole
- be honest
- be accurate
- be respectful
- protect confidentialities and privacy.
All staff should:
- not make comments on behalf of the University except with express authorisation to do so
- if making comments in a particular capacity (for example as a delegate, representative or member of an organisation) clearly disclose that capacity and distinguish it from the University’s position
- if making comments personally, be honest about identity, any personal interests and affiliations and make it clear that views expressed are personal and not those of the University
- ensure expert comment is only made in relation to the staff member’s area of professional expertise
- use academic freedom and the other freedoms offered to our staff and students responsibly, honestly and with respect for the position, rights and freedoms of others.
The University may:
- check, filter, block and moderate comments and conversations published through University controlled channels and media and remove content that is in breach of applicable laws, codes and policies
- set 'house rules' with expectations for user conduct.
Table of roles and responsibilities (VC delegation)
| Role/Decision/Action | Responsibility* | Conditions and limitations |
|---|---|---|
| Providing comment within area of professional expertise | All academic staff | Comment must be consistent with the principles of this policy |
| Authorisation of a staff member to comment on behalf of the University | Vice-Chancellor Deputy Vice-Chancellors Vice-Presidents Director, Communications and Media |
|
| Guidelines on public comments and disclosures. | Director, Communications and Media |
Any guidelines must be published. Must comply and be consistent with University legislation and policies. |
| Authorise and maintain University social media accounts. | Director, Communications and Media | Any accounts or pages existing without prior authorisation will be subject to review when discovered and may be amended or removed. |
| Approval and sending of university-wide emails | Director, Communications and Media |
* (Staff holding, acting in or performing the responsible position or office)
Related information
- Brand Management Guidelines
- Swinburne Social Media Guidelines (staff login)
Explore all policies and related resources
To find out about our other policies, regulations and resources, head to the main policies section.