Marketing
Analyse, evaluate, create, manage disruptive marketing.
Sustainable, ethical and inclusive marketing
You can build it, but they won’t come unless you market it. Our postgraduate marketing courses help you harness the full potential of multi-channel marketing. You’ll develop a deep understanding of target markets and how best to talk to them, how you can influence behaviour and communicate creatively across different digital platforms. And, crucially, how you can devise fresh, surprising and disruptive innovations.
Benefit from our deep ties to industry
Our academics and industry partners have co-created our Master of Marketing and Graduate Certificate of Marketing to hone your analytical and critical thinking skills, help you to derive data-driven insights, pinpoint and solve real industry problems, approach challenges differently, learn how people make decisions and ultimately create meaningful and authentic brand stories to build relationships with consumers.
Learn from our course partners
In our marketing graduate programs, you’ll road test what you’ve learned through hands-on challenges, involving our partners including Be Brands – Hammond Thinking, CPM Retail Safari, Lewers Research, The Lumery and The General Store.
Graduate ready to work anywhere in the world
You’ll graduate with the rounded capabilities of a world-class, socially responsible marketer who is able to analyse, evaluate, create and manage market opportunities in Australia and beyond.
Courses available
Foundations for dynamic data-driven and digital marketing, consumer behaviour and design thinking. For roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer-experience roles.
| Graduate Certificate of Marketing | ||||
|---|---|---|---|---|
| Location Hawthorn Campus |
Duration 6 months full-time or equivalent part-time |
Delivery Blended mode |
Intakes 5 February 2024 26 February 2024 29 July 2024 16 September 2024 |
Course fee (per year if studying full-time)* |
* Fees are annual full-time estimates for students commencing in 2024 only: Tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply for units studied in 2024 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
Become a world-class, socially responsible, innovative marketer through highly topical, industry-partnered, experiential learning. Harness data, traditional and digital platforms to communicate with creativity and clout. Choose from 11 specialisations and many electives.
| Master of Marketing | ||||
|---|---|---|---|---|
| Location Hawthorn Campus |
Duration 1 year, 1.5 years or 2 years full-time or equivalent part-time (dependent on prior qualifications and experience) |
Delivery Blended mode |
Intakes 26 February 2024 29 July 2024 16 September 2024 |
Course fee (per year if studying full-time)* A$33,800 |
* Fees are annual full-time estimates for students commencing in 2024 only: Tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply for units studied in 2024 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
Foundations for dynamic data-driven and digital marketing, consumer behaviour and design thinking. For roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer-experience roles.
| Graduate Certificate of Marketing | ||||
|---|---|---|---|---|
| Location Hawthorn Campus |
Duration 6 months |
Delivery Blended mode |
Intakes 26 February 2024 29 July 2024 |
Course fee (per year if studying full-time)** |
** The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Become a world-class, socially responsible, innovative marketer through highly topical, industry-partnered, experiential learning. Harness data, traditional and digital platforms to communicate with creativity and clout. Choose from 11 specialisations and many electives.
| Master of Marketing | ||||
|---|---|---|---|---|
| Location Hawthorn Campus |
Duration 2 year/s |
Delivery Blended mode |
Intakes 26 February 2024 29 July 2024 |
Course fee (per year if studying full-time)** A$44,340 |
** The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Ready to apply?
If you're applying directly to Swinburne, you'll be asked to register yourself as a user first. Once you’ve registered, you’ll receive a Swinburne username and password. You'll be able to use these login details to move forward with your application and apply to study at Swinburne. After you complete the application process, we will assess your application and notify you of the outcome.
Study a postgraduate course in Marketing at Swinburne
Industry partners
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"The AGSE’s Master of Marketing is the first one in the country to have a genuine industry co-creation process from development to delivery. We sit down with our industry partner and investigate what is relevant to them: what they need from future employees, and what industry trends are occurring."
Dr Nives Zubcevic-Basic , Marketing Course Director
Master of Marketing
Find out how we co-create our courses with industry from AGSE Senior Lecturer, Dr Doan Nguyen.
Book a one-on-one appointment
Speak to one of our advisers by booking a one-on-one appointment.