Graduate Certificate of Marketing
Overview
Want to develop the technical, practical and analytical skills to succeed in marketing while working with real clients? Our Graduate Certificate of Marketing includes foundation units across design thinking, data analysis, consumer behaviour and digital marketing. Upon graduation you can seek work in the industry or pathway to a Masters degree.
Upgrade your skills
- Market orientation and research
- Strategic decision making
- Segmentation, targeting and positioning
- Digital marketing
- Critical thinking and creative problem solving
Stretch your career further
Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The below examples demonstrate the types of roles graduates can attain.
- Managers or executives
- Career movers
- Brand managers
- Market researchers
- Aspiring marketers
- Digital marketers
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Strong industry connections and co-creation
This course offers an industry co-creation process from development to delivery. We embed experiential learning, real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.
Industry partners
Why Swinburne?
Top 5% of the world’s higher education business schools
91.1% of graduates found employment within 4 months of finishing.
The median income for PG graduates one year out is $79.5K
Business graduate employers include Telstra, NAB, ANZ and IBM
