
Breakthrough Lab
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Overview
When it comes to innovation, one size doesn’t fit all. Learn how to tackle your organisation’s innovation challenges with Design Factory Melbourne (DFM) – from finding new market opportunities and defining your competitive advantage, to understanding your customers on a deeper level, building better solutions for them and developing your strategy to build, test, and learn in real time, alongside your customers.
DFM’s proven methodology draws on expertise across design, technology development, and business strategy, empowering you to uncover where to play in new markets, design how to win with new products and services, and navigate ambiguity and complexity as you build. Think of it as your sandbox to mitigate business risk, lower development costs, and test ideas early to validate product-market fit before you invest your time and money in development.
The process is is collaborative; you’ll work closely with DFM who will support you to arrive at an impactful, tangible outcome that’s good for your customers and great for your business. DFM will assemble an interdisciplinary team for your business, so you can harness wide-ranging expert knowledge and innovation methodologies to unpack, explore and develop ideas for your challenges.
*Projects can range from two weeks to three months, depending on your needs, and can be delivered at your premises or in the Design Factory Studio. Contact DFM for more info and for a quote.
Who should attend
Progressive organisations who are investing in exploring new markets or developing a competitive edge in market.
Skills you’ll learn
- Opportunity mapping
- User empathy building
- Rapid concepting and prototyping
- Usability testing and iteration
- Innovation capabilities
Learning outcomes
- Validated market opportunities with supporting data
- Roadmaps to scale capability and test commercial viability
- High-fidelity concepts to bring your ideas to life
- User-testing and product validation
- Actionable product recommendations
- Details of the innovation process undertaken
Success stories
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Student-Powered Startup: Quitch’s Collaboration with Design Factory Melbourne
Through working with DFM students, founder and CEO Dr Grainne Oates identified the next best steps for developing her startup Quitch.
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Understanding the Expectations of Next Generation Workers
ANZ engaged Swinburne Edge in partnership with Design Factory Melbourne to research the expectations of next generation workers.
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Success stories
Applying design innovation methods our interdisciplinary student teams collaborate with industry to solve real world challenges.
Why Swinburne?
Delivered by facilitators who are industry experts
Participant course training manual
Live Online delivery allows you to do the course from anywhere
Access to our team of Customer Development Advisors