Diploma of Social Media Marketing

Overview

A strong personal brand can’t exist without strategy. Our Diploma of Social Media Marketing teaches you how to increase engagement and monitor results for maximum impact. Gain practical experience writing persuasive copy, planning a strategy and creating a blog. Use your skills to drive results and find employment as a social media manager, strategist or coordinator.

Get a copy of our course guide

This is a nationally approved vocational course that is recognised throughout Australia.

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Skills you’ll learn

Communication
Planning
Strategy
Generate ideas
Social Media management

Your career opportunities

Social Media Manager
Social Media Strategist
Social Media Coordinator
Social Media Community Manager

Further education

Bachelor of Media and Communication

Location options

Online

Admissions

Applicants require a minimum of completion of Year 12 or equivalent.

Non-school leavers without formal qualifications are welcome to apply.

Successful completion of Australian Year 12, or equivalent overseas qualification.

Assess your eligibility for entry to Swinburne

Other requirements

Entrants into this course would benefit from having high-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget-spread sheets; and intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms Technical requirements: Students need a headphone/microphone and camera through a computer connected to the internet to use 'Collaborate Ultra ' within the CANVAS learning management system.

Admission requirements

Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.

Credit transfer

Credit transfer is the recognition of academic credits gained through formal study (i.e. units of competency) completed either at another institute or in another qualification. The total amount of credit will vary from individual to individual, based on the unit/s that have been successfully completed.

Learn more about credit

Recognition of prior learning

Recognition of Prior Learning (RPL) is the process of transferring the skills and knowledge that you have acquired over your lifetime (irrespective of how they were obtained) against the requirements of the unit.

RPL is an assessment process that requires you to provide evidence that demonstrates how you meet the requirements of the unit/s. The amount and types of evidence you will need to provide will depend on the unit requirements.

Learn more about RPL

Finding your fit

At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.

Diploma of Business

Discover more (Diploma of Business)
Diploma of Graphic Design

Discover more (Diploma of Graphic Design)
Diploma of Screen and Media - Film and Television

Discover more (Diploma of Screen and Media - Film and Television)

Course structure

Students will need to complete 6 core units and 3 elective units in a self-paced online fashion. Units are delivered in 8 week blocks, with 4 intakes a year. Units have been clustered together to enable students to progress efficiently through the material, with topics that work well together. It is recommended that students complete Clusters 1 and 2 (in any order) before commencing Clusters 3 and 4. This will ensure you have the foundational knowledge you need before beginning more advanced units.

Core units

Elective units

Diploma

Course hours are estimated and may change based on study mode, unit choice, credits, or enrolment adjustments, total indicative nominal hours: 600

Your units

Diploma of Social Media Marketing

Units of study	Unit code
Core units
Plan, implement and manage content marketing Core unit	NAT10904001
Plan, conduct and optimise organic social media marketing Core unit	NAT10904002
Plan, manage and optimise paid social media advertising Core unit	NAT10904003
Establish, build and leverage a personal brand on social media Core unit	NAT10904004
Plan, implement and manage social media conversion strategies Core unit	NAT10904005
Develop a social media strategy Core unit	SIRXMKT006
Elective units
Identify and evaluate marketing opportunities Elective unit	BSBMKG541
Present a body of own creative work Elective unit	CUAPPR513
Develop a digital marketing plan Elective unit	SIRXMKT007

2025 fees

Full fee* ($AUD)

$5,380

Skills first government-subsidised place* ($AUD)

$3,120

2025 fees

Fees are estimates only

Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2025 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.

Fees are estimates only

The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.

Skills first government-subsidised place

This training is delivered with Victorian and Commonwealth Government funding. To qualify for a government-subsidised place, you must meet various eligibility criteria. The course you’ve applied for must also be offering government-subsidised places. Swinburne will determine your eligibility by conducting a full assessment of your eligibility during the course application process.

Learn more about Skills first government subsidies

How do I pay my fees?

You can pay your Swinburne fees in person, via credit card, BPAY, or at Australia Post. Check to see if loans and employer sponsored training are also available.

Find out more about fees

International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.

To pay your fees:

log in to My Financials
check your Australian bank account details are correct
check your Statement of Account to see how much you owe
pay using your preferred payment method.

Learn more about paying your fees

Eligibility for VET student loans (VSL)

If you apply for a VET Student Loan, Swinburne must first verify your identity. If you are eligible, we will provide your enrolment information to the government so you can complete the application within their eCAF system.

The VET Student Loan amount for this course is capped. You must start repaying this loan once you earn above the compulsory repayment threshold.

Learn more about VET student loans

Concessions rates for vocational students

Concession rates for Diploma and Advanced Diploma programs are also available if you self-identify as being of Aboriginal or Torres Strait Islander descent and qualify for a government-subsidised training place under the Indigenous Completions Initiative.

The eligibility criteria are set by the Victorian Government and assessed by Swinburne in accordance with government directives, which are subject to change at any time.

Learn more about concession rates

Student services and amenities fee

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

From 1 January 2024, all courses at the Diploma level and higher will contribute to the Student Services and Amenities fee.

Please refer to the Student Services Amenities Fee page for more information.

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

This amenities fee is included within your annual tuition fee listed above. The fee shown is the capped amount for 2025.

Please refer to the Student Services Amenities Fee page for more information.

SSAF fee* ($AUD)

$365.00

SSAF fee* ($AUD)

$365.00

Learn more about SSAF

Scholarships

Scholarship applications for 2025 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.

Our handy guide will assist you to gather documents for your application.

Learn more about scholarships

When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 30 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.

Learn more about scholarships

Apply through an agent

Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.

Representatives and agents

10904NAT

Search for agents

Apply directly

Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.

Course code

10904NAT

Apply directly

Start dates

Location

Last date to apply

Start dates

August Intake

Online

30-July-2025

04-August-2025

October Intake

Online

01-October-2025

06-October-2025

Start dates

Location

Start dates

August Intake

Online

04-August-2025

October Intake

Online

06-October-2025

Upcoming events

Swinburne Study Expo (Wantirna)

28-May-2025

Swinburne Study Expo (Hawthorn)

05-June-2025

Swinburne Study Expo (Croydon)

11-June-2025

I have previously worked in Marketing and thought I had a pretty good handle on Social Media, but the Diploma really brings it all together and presents it in a whole new light for my business - Wilderness Lab. I learned tips and strategies that are vital for marketing success across all platforms. Since finishing the Diploma, my followers and engagement have seen a HUGE increase.

Rini Puccetti , Diploma of Social Media Marketing

Overview

Entry requirements

Study structure

Fees & Scholarships

How to apply

Overview

Got questions about a course?

Skills you’ll learn

Your career opportunities

Further education

Location options

Admission requirements

Diploma of Social Media Marketing

Fees are estimates only

Fees are estimates only

SSAF fee* ($AUD)

SSAF fee* ($AUD)