General Information

Overview

Become a creative disruptor who seeks out change by studying our Bachelor of Business Analytics and Analysis / Bachelor of Applied Innovation. Learn to interpret and analyse businesss, predict patterns, and work with user-centred research. With these skills, you'll spot opportunity where others see chaos.

Study structure

Successful completion of the Bachelor of Business Analytics and Analysis / Bachelor of Applied Innovation requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

  • Full-time study: 100 credit points/eight standard units of study per year

  • Part-time study: 50 credit points/four standard units of study per year

  • One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)

  • See the course planner for an example degree structure.

  • Full-time study: 100 credit points/eight standard units of study per year

  • One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)

  • See the course planner for an example degree structure.

Units of study Unit code
Core units
Creative Mindset and Entrepreneurship
Core unit , 12.5 credit points
BUS10015
Agile App Design and Prototyping
Core unit , 12.5 credit points
INF10023
Business Digitalisation
Core unit , 12.5 credit points
INF10024
Data Management and Analytics
Core unit , 12.5 credit points
INF10025
First Year Industry Project
Core unit , 12.5 credit points
INF10026
Contemporary Management Principles
Core unit , 12.5 credit points
MGT10009
Digital Business Analysis and Design
Core unit , 12.5 credit points
INF20029
Business Digitalisation Industry Project
Core unit , 12.5 credit points
INF30027
Units of study Unit code
Core units
Exploring Creativity and Innovation
Core unit , 12.5 credit points
INV10001
Fundamentals of Innovation Practice
Core unit , 12.5 credit points
INV10002
Innovation Sandpit
Core unit , 12.5 credit points
INV10003
Responsible Innovation Futures
Core unit , 12.5 credit points
INV10004
Units of study Unit code
Cloud Approaches for Enterprise Systems
Major unit, 12.5 credit points
INF20030
Business Process Analysis
Major unit, 12.5 credit points
INF30035
Cyber Security for Business
Major unit, 12.5 credit points
INF20031
IT Program and Project Management
Major unit, 12.5 credit points
INF30033
Agile Methods for Business Analysis
Major unit, 12.5 credit points
INF30034
Governing Digital Technologies
Major unit, 12.5 credit points
INF30032
Business Analytics and Artificial Intelligence
Major unit, 12.5 credit points
INF30036
Professional Capabilities for a Digital World
Major unit, 12.5 credit points
INF20028
Units of study Unit code
Professional Capabilities for a Digital World
Major unit, 12.5 credit points
INF20028
Cyber Security for Business
Major unit, 12.5 credit points
INF20031
Big Data Management
Major unit, 12.5 credit points
INF20016
Business Intelligence and Data Visualisation
Major unit, 12.5 credit points
INF30004
Knowledge Management and Analytics
Major unit, 12.5 credit points
INF30015
IT Program and Project Management
Major unit, 12.5 credit points
INF30033
Governing Digital Technologies
Major unit, 12.5 credit points
INF30032
Business Analytics and Artificial Intelligence
Major unit, 12.5 credit points
INF30036

Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).

Minors are a structured set of 4 units or 50 credit points and may be chosen from any field of study.

  • Accounting
  • Advertising
  • Applied Mathematics
  • Applied Psychology
  • Aviation
  • Biomedical Science
  • Biotechnology
  • Branded Environments
  • Chemistry
  • Cinema and Screen Studies
  • Climate and Social Justice
  • Communication Design
  • Computer Science
  • Creative Writing
  • Criminology
  • Data Analytics
  • Data Science
  • Design Principles and Processes
  • Digital Advertising Technology
  • Digital Marketing
  • Diversity and Multiculturalism
  • Editing
  • Engineering
  • Entrepreneurship
  • Ethics and Technology
  • Film and Television Theory
  • Finance
  • Games and Interactivity
  • Health Statistics
  • Health Societies
  • Higher Mathematics
  • History
  • Human Resource Management
  • Indigenous Studies
  • Industrial Design
  • Information and Communication Technology
  • Innovation
  • Interior Architecture
  • Interior Documentation and Construction
  • International Relations and Security
  • Journalism
  • Literature
  • Management
  • Management for Health
  • Managing Information Systems
  • Marketing
  • Media Industries
  • Motion Design
  • Neuroscience
  • Nutrition
  • Perspectives on Globalisation
  • Philosophy
  • Photomedia
  • Physics
  • Politics and International Relations
  • Professional and Creative Writing
  • Public Relations
  • Screen Studies and Popular Culture
  • Social Impact
  • Social Media
  • Sociology
  • Space Technology
  • Sports Management
  • UX Interaction Design
  • Web Development
View minor units

You'll get paid to work in an area related to your field of study for either 6 or 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.

Units of study Unit code
Option 1
Work Experience in Industry A
Academic unit, 25.0 credit points
WEI20001
Integrated Professional Placement A - Business
Practical unit, 25.0 credit points
BUS20010
Work Experience in Industry B
Academic unit, 25.0 credit points
WEI20002
Integrated Professional Placement B - Business
Practical unit, 25.0 credit points
BUS20011

These recommended elective units can deepen your understanding of your chosen major or an area of interest. A full list of available elective units can be found upon enrolment.

Business Analysis major
  • COS10005 Web Development
  • COS10009 Introduction to Programming
  • DDD10007 Introduction to Design Principles and Processes
  • ENT10002 Creativity and Innovation
  • FIN10002 Financial Statistics
  • FIN30016 Management of Investment Portfolios
  • FIN30020 Alternative Investments
  • HRM20016 Dynamics of Diversity in Organisations
  • HRM20017 Managing Workplace Relations
  • ICT20005 IT for Social Impact Project
  • INF20016 Big Data Management
  • INF20030 Cloud Approaches for Enterprise Systems
  • INF30004 Business Intelligence and Data Visualisation
  • INF30015 Knowledge Management and Analytics
  • LAW20019 Law of Commerce
  • LAW20045 Finance Law
  • MGT10010 Ethics of Innovation
  • MGT20007 Organisational Behaviour
  • MGT30005 Strategic Planning
  • SCM20003 Global Logistics and Supply Chain Management
     
Business Analytics major
  • COS10005 Web Development
  • COS10009 Introduction to Programming
  • DDD10007 Introduction to Design Principles and Processes
  • ENT10002 Creativity and Innovation
  • FIN10002 Financial Statistics
  • FIN30016 Management of Investment Portfolios
  • FIN30020 Alternative Investments
  • HRM20016 Dynamics of Diversity in Organisations
  • HRM20017 Managing Workplace Relations
  • ICT20005 IT for Social Impact Project
  • INF20030 Cloud Approaches for Enterprise Systems
  • INF30035 Business process analysis
  • INF30034 Agile Methods for Business Analysis
  • LAW20019 Law of Commerce
  • LAW20045 Finance Law
  • MGT20007 Organisational Behaviour
  • MGT30005 Strategic Planning
  • SCM20003 Global Logistics and Supply Chain Management
Find more detail about elective units

Learning outcomes

On successful completion of this course students will be able to:

  • define and integrate theoretical principles applicable to business, technology, analysis and analytics, and apply those principles to inform and improve practice in a range of industry contexts
  • systematically review and critically evaluate research from a variety of sources to make informed judgements on options for innovatively solving business, technology, analysis and analytics problems that arise in business contexts
  • apply critical thinking, reflection and judgment in the selection and application of the appropriate information systems- or information technology-related theories, frameworks and/or methods as part of the process to identify and propose solutions to organisational problems
  • demonstrate an appreciation and understanding of the professional and ethical issues, dilemmas and cultural sensitivities pertaining business, technology, analysis and analytics professional in a range of environments
  • communicate and articulate clear, coherent and independent exposition of knowledge and innovative ideas appropriate for the problem context, the stakeholders and the organisational environment
  • build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies and practices and their implications to business and social environments
  • work in a self-reliant, independent and responsible manner, show leadership and take initiative where appropriate, particularly in a collaborative and team environment
  • apply a series of thinking systems, creativity toolkits and innovation frameworks to design contextually-relevant solutions addressing local and global challenges in and outside their discipline
  • identify and articulate opportunities to innovate and create impact informed by user-centred research and/or data
  • adapt their discipline skillsets in new situations in response to complex and changing contexts, including interdisciplinary environments
  • facilitate and contribute to innovation teams that seek solutions to complex challenges, using inclusive collaboration practices to leverage different skills and perspectives
  • navigate commercial, human and technical requirements aided by prototyping and testing to deliver solutions that create value
  • communicate the value of experimentation, ideas and innovation with confidence in developing solutions to investors, potential partners, employers or other stakeholders
  • develop futures-focused innovations that integrate responsible social, technological and environmental factors

Career opportunities

The growing demand for information systems professionals who can provide business analytics and business analysis expertise while showing an aptitude towards the organisational environment and the ability to communicate with the business users means that graduates of this degree can enjoy career opportunities in the professional fields of business analysis, business analytics, solution architecture, project management or other fields where business analytics and business analysis-requisite skills and knowledge are highly valued.

The course also provides individuals with the requisite academic knowledge and skills to undertake further learning at higher levels such as honours, graduate certificate or masters (by coursework) within the field of business analytics and business analysis and/or an area closely related to information systems and/or information technology.

Pairing this with innovation capabilities, roles may extend to innovation consultant, innovation lead, innovation analyst, strategic designer, creative producer, start-up founder, human-centred researcher, self-employed entrepreneur, product manager, transformation lead, innovation strategist and innovation manager.

Course rules

To qualify for the Bachelor of Business Analytics and Analysis / Bachelor of Applied Innovation, students must complete 400 credit points:

  • twelve [12] core units (150 credit points)
  • eight [8] units from a Business Analytics and Analysis major (100 credit points)
  • six [6] units from Applied Innovation major (100 credit points)
  • four [4] units of other studies comprising of a minor, an advanced minor or electives (50 credit points)
     

Students may not complete more than 175 credit points (normally 14 units) at introductory level (e.g. INF1XXXX).

A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Professional placements

Domestic students also have an opportunity to undertake a WIL Professional Placement through a competitive process. Please note that due to government regulation, international students holding a student visa are not able to undertake Professional Placements in this course.

Students who undertake a 12-month professional placement are subject to the following course rules and must complete 475 credit points comprising:

  • twelve [12] core units (150 credit points)
  • eight [8] units from a Business Analytics and Analysis major (100 credit points)
  • six [6] units from Applied Innovation major (100 credit points)
  • two [2] units comprising of electives (25 credit points)
  • four [4] units from the Professional Placement co-major (100 credit points)


Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 437.5 credit points comprising:

  • twelve [12] core units (150 credit points)
  • eight [8] units from a Business  Analytics and Analysis major (100 credit points)
  • six [6] units from Applied Innovation major (100 credit points)
  • three [3] units comprising of electives (37.5 credit points)
  • two [2] units from the Professional Placement minor (50 credit points)

Maximum academic credit

The maximum level of credit that can be granted for the Bachelor of Business Analytics and Analysis / Bachelor of Applied Innovation is 250 credit points (normally 20 units) with a maximum of 100 credit points of core/major units from each discipline and 50 credit points of electives.

Admission criteria

Information about Swinburne's general admission criteria can be found at Admissions at Swinburne - Higher Education webpage.

Entry requirements

A. Applicants with recent secondary education (within past three years)

ATAR

This course uses the ATAR as part of its selection considerations.

Guaranteed ATAR: if you receive an ATAR of 65 or higher and meet all the essential requirements for this course, you will be guaranteed an offer.

Educational history 

An applicant's entire academic history, including ATAR results, will be considered for entry into this course.

Selection rank adjustments 

Selection ranks for this course will be calculated based on your ATAR with adjustments to overall study scores based on subjects studied, location of your home address, SEAS application, and participation in Swinburne's Early Leaders program. For further details about selection rank adjustments, see Admissions at Swinburne

Subject Adjustments 

A study score of 25 in any Business, any Information Technology or any Mathematics equals 2 aggregate points per study. Overall maximum of 10 points.

Meeting course prerequisites 

VCE units 3 and 4: a study score of at least 25 in any English (except EAL) or at least 30 in English as Alternate Language (EAL) or equivalent.

B. Applicants with higher education study

Educational history 

An applicant's entire academic history, including results from previous higher education study will be considered for entry into this course. If previous higher education qualifications are incomplete, results must have been obtained in the last seven years. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

C. Applicants with vocational education and training (VET) study

Educational history 

An applicant's entire academic history from the past seven years, including complete and/or incomplete post-secondary VET studies, will be considered for entry into this course. Only graded results will be considered. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

D. Applicants with work and life experience

Entire academic record 

This course uses an applicant's entire academic record as part of its selection considerations, including an applicant's ATAR results from the last seven years can be considered for entry into this course. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

Student profile

The table below gives an indication of the likely peer cohort for new students in this course. It provides data on students who commenced in this course in the most relevant recent intake period, including those admitted through all offer rounds and international students studying in Australia.

  Semester 1, 2023
Applicant background Number of students Percentage of all students
(A) Higher education study (includes a bridging or enabling course) 0 0%
(B) Vocational education and training (VET) study 0 0%
(C) Work and life experience (admitted on the basis of previous achievement not in the other three categories) 0 0%
(D) Recent secondary education:    
Admitted solely on the basis of ATAR (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points) 0 0%
Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR) N/A N/A
Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement) <5 <5
International students 0 0%
All students <5 100%

Notes:
“<5” – the number of students is less than 5.
N/A – students not accepted in this category.

Interested in the Bachelor of Business Analytics and Analysis / Bachelor of Applied Innovation?

From state-of-the-art facilities to opportunities to engage with industry – this course is designed with your future in mind. Let's get started.

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