Bachelor of Media and Communication/Bachelor of Business
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Choose your majors for Bachelor of Media and Communication
Choose your majors for Bachelor of Business
Advertising
Gain vital skills to succeed in the creative world of advertising. Explore effective design and strategy, advertising development and implementation. Create ads that hit the mark with audiences.
Cinema and Screen Studies
Explore the wide variety of film and TV genres, industry perspectives, and production styles. Benefit from a range of industry links with leading Screen Culture organisations.
Creative Writing and Publishing
Gain an understanding of creative text and popular culture in literature. Develop models for your own writing and critiquing skills in literature, while exploring subjects such as self and society.
Immersive Media
Learn how to develop content for the future of entertainment, business and advertising with a major in immersive media. Engage in 360, VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality) interactive experiences.
Journalism
Combine traditional journalistic skills with online publishing and multimedia production. Learn the skills required for interacting with audiences, social networking and building online communities.
Public Relations
Influence the public perception of an organisation through engaging content, targeted messaging and strategic campaigns. This degree is accredited by the Public Relations Institute of Australia.
Social Media
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
Overview
Media and business – they’re two worlds that are intrinsically linked. Learn how to conquer both in our Bachelor of Media and Communication/ Bachelor of Business. Investigate the influence of social networking data, ownership and privacy, the digital economy, and more. Gain broad business knowledge and cutting-edge communication skills. Emerge ready for a captivating career in almost any industry.
Are you in high school?
Back by popular demand: A Day in the Life of a Swinburne Student. See what uni is really like with hands-on workshops, presentations and more across different study areas.
Your industry experience
Bolster your CV with real industry experience while you study through our Work Integrated Learning programs – a guaranteed part of all our bachelor degrees. This double degree includes an industry-linked consulting project and an industry-linked project related to your major study area.
Skills you’ll learn
- Media content creation
- Communication for influence and impact
- Critical and analytical thinking
- Communication skills
- Teamwork skills
- Broad-based business knowledge
Your career opportunities
- Business analyst
- Business development officer
- Entrepreneur
- Communications strategist
- Marketing communications specialist
- Content marketing manager
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Professional accreditations
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Why Swinburne?
Top 200 for Communication
#1 in Melbourne for overall experience
Top 5% of the world’s higher education business schools
#1 in Melbourne for graduate salary one year out
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Natalie's placement story
Bendigo Bank
Natalie's placement gave her a significant competitive edge, in the transition from graduation to professional work.