Marketing and Digital Marketing
Creating a good product or service is just the first part of your journey. Now, you need to make sure people hear about it — it’s a marketing degree you are looking for.
The digital revolution has reshaped the way revolutionised marketing efforts are measured and executed. The skills you’ll learn in a digital marketing course are in higher demand than ever before. Our courses delve into the fundamental principles, concepts and practices involved in spreading your message in the most effective ways.
Your marketing course will teach you how to use the right channels, but most importantly, you’ll learn to think strategically and use the technology that’ll help you adapt to the change you’ll undoubtedly experience — no matter your industry.
Browse our courses to find detailed course information, application dates, entry requirements, fees, subjects, ATAR requirements and more.
Browse our Marketing and Digital Marketing courses
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How to become a digital marketer
Your step-by-step guide on how to become a digital marketer at Swinburne, including tafe and degree courses, work experience, industry membership and networking.
Change of Preference Expo
Explore your options and get personalised advice based on your Year 12 results. Friday 13 December, Hawthorn campus.
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Australian Graduate School of Entrepreneurship
If you’re keeping up with change, you’re already too late.
Student experience
Have you ever wondered why you buy the things you buy? Hear Jaimee explain why she's passionate about the psychology of decision making in marketing
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"Swinburne is a great place to learn. There are excellent facilities and lots of opportunities for students who are passionate about what they’re studying. I enjoyed my course because the teachers were wonderful. They take a step-by-step approach to explaining what you need to know and helped me achieve my dream."
Sheena , Diploma of Marketing
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- Politics
What does the ‘common good’ actually mean? Our research found common ground across the political divide
Some topics are hard to define. They are nebulous; their meanings are elusive. Topics relating to morality fit this description. So do those that are subjective, meaning different things to different people in different contexts. In our recently published paper, we targeted the nebulous concept of the “common good”.
Tuesday 23 January 2024 -
- Business
Swinburne alum puts people at the heart of marketing
When Alison McDowell left high school, she went to secretarial college which set her on a career path working in tourism and travel marketing – a career she now lives, breathes and loves.
Tuesday 03 October 2023
