Consumer Experience and Innovation Research Group
We advance knowledge and practice at the intersection between emerging technologies, consumer experience and sustainable futures in the context of business and tech.
About us
Established in 2018, the Consumer Experience and Innovation (CXI) Research Group is part of the School of Business, Law, and Entrepreneurship at Swinburne University of Technology.
CXI’s mission is to advance knowledge and practice at the intersection between emerging technologies, consumer experience and sustainable futures in the context of business and tech.
We work collaboratively with organisations across the public, private, government and not-for-profit sectors to deliver powerful insights using a range of research methodologies and conceptual frameworks.
Our areas of expertise
Our unique team of experienced researchers, network of associates at leading Australian, European and American universities, and high-profile adjunct industry fellows offers deep scholarly and industry expertise in three areas.
Consumer experience
Understanding all aspects of customer, employee and citizen experience
Emerging technologies
Understanding the adoption, impact and application of new technologies on consumers, business and society
Sustainable futures
Understanding sustainable production and consumption
Consumer experience
Understanding all aspects of customer, employee and citizen experience
Customer experience design and management
Investigating strategies to improve consumer interactions across digital and physical touchpoints
Employee experience and workplace culture
Exploring how organisational culture, technology and leadership impact employee engagement
Citizen experience and public services
Applying consumer behaviour insights to enhance the user experience in government, public and not-for-profit services
Consumer psychology and decision-making
Understanding how emotional, cognitive and social factors shape consumer behaviour
Marketing communications and brand engagement
Studying the impact of messaging, storytelling, and digital engagement strategies
Emerging technologies
Understanding the adoption, impact and application of new technologies on consumers, business and society
Artificial intelligence (AI) and machine learning
Exploring AI-driven personalisation, chatbots and automation in marketing and customer service
Augmented, virtual and mixed reality (AR, VR and MR)
Investigating immersive experiences and their influence on consumer engagement and brand perception
Blockchain and digital trust
Analysing applications in transparent supply chains, data privacy and consumer trust-building
Internet of Things (IoT) and smart technologies
Assessing how connected devices shape consumer behaviour and enhance service delivery
Metaverse and digital environments
Studying how virtual spaces redefine brand experiences, social interactions and digital commerce
Sustainable futures
Understanding sustainable production and consumption
Sustainable consumption and consumer behaviour
Investigating how consumers adopt sustainable products and behaviours
Circular economy and remanufacturing
Exploring consumer perceptions of refurbished and second-life products
Ethical and sustainable branding
Examining how businesses build consumer trust through sustainability commitments
Corporate social responsibility (CSR) and sustainability communications
Evaluating how businesses effectively communicate their sustainability efforts to consumers.
-
Our people
Find out more about our team at the Consumer Experience and Innovation (CXI) Research Group.
-
Our research
Discover all the key research conducted by Consumer Experience and Innovation (CXI) Research Group.
Explore other research groups
-
Bioengineering Research Group
-
Design, Manufacturing and Mechanics Research Group
-
Fluid and Process Dynamics Research Group
-
Information Systems for Social Impact Research Group
-
Social and Environmental Sustainability in Organisations Research Group
-
Social Psychology of Innovation Research Group
-
Sport Innovation Research Group
-
Tourism, Hospitality, and Destination Management Research Group
Get in touch with CXI
There are many ways to engage with us and stay up to date with our latest updates.