Graduate Certificate of Marketing
Overview
Want to develop the technical, practical and analytical skills to succeed in marketing while working with real clients? Our Graduate Certificate of Marketing includes foundation units across design thinking, data analysis, consumer behaviour and digital marketing. Upon graduation you can seek work in the industry or pathway to a Masters degree.
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Upgrade your skills
- Market orientation and research
- Strategic decision making
- Segmentation, targeting and positioning
- Digital marketing
- Critical thinking and creative problem solving
Stretch your career further
Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The below examples demonstrate the types of roles graduates can attain.
- Managers or executives
- Career movers
- Brand managers
- Market researchers
- Aspiring marketers
- Digital marketers
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Strong industry connections and co-creation
This course offers an industry co-creation process from development to delivery. We embed experiential learning, real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.
Industry partners
Why Swinburne?
Top 5% of the world’s higher education business schools
91.1% of graduates found employment within 4 months of finishing.
The median income for PG graduates one year out is $79.5K
Business graduate employers include Telstra, NAB, ANZ and IBM
Qualifications
Applicants are required to have one of the following:
- a bachelor degree (or higher award) in a related discipline from a recognised higher education institution or equivalent; or
- a recognised bachelor degree (or higher award) in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience*; or
- a minimum of three years equivalent full-time relevant professional experience*
Applicants are required to have one of the following:
- a bachelor degree (or higher award) in a related discipline from a recognised higher education institution or equivalent; or
- a recognised bachelor degree (or higher award) in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience*; or
- a minimum of three years equivalent full-time relevant professional experience*
Work experience
Relevant professional/managerial experience and evidence of academic capability will be determined by the Faculty PVC (or delegate) with reference to faculty-determined guiding principles. Applicants must submit a curriculum vitae (CV) with their application.
Documents substantiating relevant experience are required, clearly detailing roles and duration and evidence of formal and non-formal learning. Where relevant experience is used for the basis of admission, no further recognition for prior learning/credit can be granted on that basis.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65% or above
- or equivalent measures available at English language requirements.
Need to undertake an English assessment for entry?
A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
Recognition of prior learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.
Finding your fit
At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.
-
Graduate Certificate of Business Administration
-
Graduate Certificate of Financial Technologies
-
Graduate Certificate of Business Information Systems
How credit points work
To qualify for the award of Graduate Certificate of Marketing, students must complete 50 credit points comprising of four core units of study.
Nested programs
The Graduate Certificate of Marketing forms the first stage in a nested suite of programs. Continue studying with the:
Your units
| Units of study | Unit code |
|---|---|
| Core units | |
|
Opportunity Discovery, Creativity and Design
Core unit, 12.5 credit points |
ENT60009 |
|
Data Empowered Marketing
Core unit, 12.5 credit points |
MKT60011 |
|
Consumer Behaviour
Core unit, 12.5 credit points |
MKT60012 |
|
Global Digital Marketing
Core unit, 12.5 credit points |
MKT70017 |
Want to learn more about this course?
Learn more about the Graduate Certificate of Marketing in the course handbook.
2025 fees
Yearly fee* ($AUD)
$17,560
Total fee* ($AUD)
$17,560
2025 fees
Yearly fee* ($AUD)
$23,280.00
Fees are estimates only
The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply for units studied in 2025 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.
How do I pay my fees?
FEE-HELP is a loan given to eligible full-fee paying higher education students to help pay part or all of their tuition fees. The Commonwealth Government pays the amount of the loan directly to Swinburne.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Finances
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for FEE-HELP
You’re eligible for a FEE-HELP loan if you are studying an undergraduate or postgraduate degree, or UniLink or OUA course at Swinburne, and you:
- are an Australian citizen doing at least one unit of your course in Australia; or
- hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
- hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens
- are undertaking bridging study for overseas trained professionals and will be living in Australia for the duration of this study
- have not exceeded the new combined Help Loan limit.
The HELP limit is the maximum amount you can borrow from the government in your lifetime towards your education costs. It is fixed and cannot be topped up.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
The fee shown in the capped amount for 2025.
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
This amenities fee is included within your annual tuition fee listed above. The fee shown is the capped amount for 2025.
Please refer to the Student Services Amenities Fee page for more information.
SSAF fee* ($AUD)
$365
SSAF fee* ($AUD)
$365
Scholarships
Scholarship applications for 2025 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 20 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Apply through an agent
Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online!
Note: Students applying for this course for the HE Block 1 intake will commence studying with ENT60009 - Opportunity Discovery, Creativity and Design. All other units will be scheduled on or after the commencement of Semester 1.