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Bachelor of Business
Majoring in Marketing
60.0
Choose your major
Accounting
Learn to deliver insights that drive business outcomes, while appreciating how profit and purpose are the foundations of future, sustainable business.
Business Administration
Gain an essential understanding of business operations, including organisational behaviour and managing workplace relations, alongside a range of practical skills.
Business Analytics and Analysis
Business analysts often act as bridges between management and those with more technological leanings. This major will teach you how to speak both business and tech languages.
Entrepreneurship
Develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.
Finance
This CFA-affiliated program is designed to build careers in investment banking, financial consultancy, asset management, financial securities, trading stocks and brokerage.
Human Resource Management
Discover how to manage people, create a productive working environment and build a positive workplace culture.
Logistics and Supply Chain Management
Equip yourself with the skills needed to access career opportunities in logistics and supply chain management, international trade, procurement, inventory management and distribution.
Management
Learn about the role of management in business and discover how key resources must be strategically planned, effectively deployed, monitored and controlled to meet strategic business objectives.
Marketing
Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
Sports Management
Develop the business mindset needed to run sport organisations and venues, identify risks and seize opportunities.
Overview
Step into a world of opportunity with our Bachelor of Business degree. Tailor your path with a broad range of majors, ranging from Finance to Entrepreneurship. Experience hands-on learning and develop your digital skills across leading platforms like MYOB, Xero, and Google Analytics. Contribute to sustainability projects and make a positive impact on the world and others through ethical business practices. Connect with industry experts and mentors in your areas of interest for unparalleled personal growth and networking opportunities.
Course prerequisites have changed
The English and EAL study scores have been updated for Semester 1, 2025 entry. Please see the Entry requirements tab for updated information.
Change of Preference Expo
Looking for your #1 VTAC preference? Explore your options and get personalised advice from course experts, based on your Year 12 results. Friday 13 December, Hawthorn campus.
Our refreshed course focuses on equipping graduates for the real world of business by providing:
- hands-on skills and training in business before graduating
- strong connections with industry experts and mentors
- access to the latest digital platforms and tools.
Your major
Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. In this major, you'll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver the integrated marketing strategies.
Your industry experience
Bolster your CV with real industry experience while you study through our Work Integrated Learning programs – a guaranteed part of all our bachelor degrees. This can include placements, internships or industry-linked projects.
Skills you’ll learn
- Analytics management
- Digital and Multi-channel marketing
- Interpersonal skills
- Marketing research
- Strategic planning
- Trend forecasting
Your career opportunities
- Marketing specialist
- Market research manager
- Advertising consultant
- Brand manager
- Product manager
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Professional accreditations
Why Swinburne?
Top 5% of the world’s higher education business schools
Top 300 for Business and Economics
Times Higher Education World University Ranking by Subject 2023#1 in Melbourne for student support
#1 in Melbourne for graduate salary one year out
Qualifications
One of the following:
- successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
- completion or partial completion of an approved tertiary qualification (including certificates IV (completed), diplomas, advanced diplomas, associate degrees and degrees).
Guaranteed Entry ATAR
60.0
Lowest ATAR to receive an offer in 2024 [after adjustment factors]
55.3
You’ll be guaranteed a place in this course if you meet or exceed the ATAR Guaranteed Entry Score, provided you meet the course prerequisites.
If your ATAR is below the guaranteed entry score, you can still be offered a place as your ATAR may be adjusted based on subject bonuses, equity schemes or other factors. Use the above ATAR as a guide on your eligibility, and see the course handbook page for more information on entry requirements.
Additional performance criteria and prerequisite requirements may also apply. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
*Applicants without a formal qualification but with significant and relevant work experience will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
Successful completion of Australian Year 12, or equivalent overseas qualification.
Course prerequisites
These prerequisites have been updated for Semester 1 2025 entry
- VCE Units 3 and 4: a minimum study score of 20 in any English (except EAL) or 25 in English as an Alternate Language (EAL) or equivalent.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. Check admission requirements for general information about the admission process.
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65% or above
- or equivalent measures available at English language requirements.
Need to undertake an English assessment for entry?
A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. Check admission requirements for general information about the admission process.
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
Recognition of prior learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.
Apply for a pathway course
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides credit (advanced standing) to the second.
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Diploma of Business (UniLink)
8 months full-time, 6-8 units max credit
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Diploma of Accounting
6 months full-time, 2-8 units max credit
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Diploma of Information Technology (UniLink)
8 months full-time, 1-8 units max credit
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Diploma of Business (UniLink)
8 months full-time, 6-8 units max credit
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Diploma of Accounting
6 months full-time, 2-8 units max credit
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Diploma of Library and Information Services
1 year full-time, 8 units max credit
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Diploma of Event Management
1 year full-time, 8 units max credit
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Diploma of Information Technology (UniLink)
8 months full-time, 1-8 units max credit
Note: This information should be used as a guide for those who have completed a course and are seeking credit into another course. For those yet to commence their course, during the time taken to complete, this information may change. Credit available may vary depending on the major selected within any given degree. Progression to professional degrees may be subject to additional criteria or academic performance.
How credit points work
Successful completion of the Bachelor of Business requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
What your course could look like
This is the indicative sequence for Semester 1, 2025 only. You are advised to use the study plan template available via your student portal in conjunction with your course planner to plan your studies. Sequence may also vary depending on advanced standing and exemptions. The unit offering information is correct at the time of publication, however changes may occur.
| Units of study | Unit code |
|---|---|
| Semester 1 | |
|
Economics for Business Decision Making
Core unit, 12.5 credit points |
ECO10005 |
|
Financial Information for Decision Making
Core unit, 12.5 credit points |
ACC10007 |
|
Contemporary Management Principles
Core unit, 12.5 credit points |
MGT10009 |
|
Marketing and the Consumer Experience
Core unit, 12.5 credit points |
MKT10009 |
| Semester 2 | |
|
Creative Mindset and Entrepreneurship
Core unit, 12.5 credit points |
BUS10015 |
|
Business Digitalisation
Core unit, 12.5 credit points |
INF10024 |
|
Marketing and Innovation
Major unit, 12.5 credit points |
MKT20031 |
|
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points |
BUS10014 |
Want to see the full range of electives?
Learn about all the electives you can take in the course handbook.
| Units of study | Unit code |
|---|---|
| Semester 1 | |
|
Integrated Marketing Communication
Major unit, 12.5 credit points |
MKT20021 |
|
Marketing Research and Analytics
Major unit, 12.5 credit points |
MKT20019 |
|
Elective
Elective unit |
|
|
Elective
Elective unit |
|
| Semester 2 | |
|
Frontiers in Digital Marketing
Major unit, 12.5 credit points |
MKT20032 |
|
Marketing Insights
Major unit, 12.5 credit points |
MKT30018 |
|
Consumer Behaviour
Major unit, 12.5 credit points |
MKT20025 |
|
Elective
Elective unit |
|
| Units of study | Unit code |
|---|---|
| Professional placement - Major (12 months) | |
|
Work Experience in Industry A
Practical unit, 25.0 credit points |
WEI20001 |
|
Integrated Professional Placement A - Business
Academic unit, 25.0 credit points |
BUS20010 |
|
Work Experience in Industry B
Practical unit, 25.0 credit points |
WEI20002 |
|
Integrated Professional Placement B - Business
Academic unit, 25.0 credit points |
BUS20011 |
| or | |
| Professional placement - Minor (6 months) | |
|
Work Experience in Industry A
Practical unit, 25.0 credit points |
WEI20001 |
|
Integrated Professional Placement A - Business
Academic unit, 25.0 credit points |
BUS20010 |
| Units of study | Unit code |
|---|---|
| Semester 1 | |
|
Business Practice Core Option*
Core unit |
|
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Elective
Elective unit |
|
|
Elective
Elective unit |
|
|
Elective
Elective unit |
|
| Semester 2 | |
|
Business Consulting Project
Core unit, 12.5 credit points |
BUS30032 |
|
Marketing Strategy and Planning
Major unit, 12.5 credit points |
MKT30016 |
|
Elective
Elective unit |
|
|
Elective
Elective unit |
|
*Upon enrolment you will choose your Business Practice electives; these include Sustainable Business Practice, Future Work Skills, internships, and study tours.
2025 fees
Yearly fee* ($AUD)
$16,992
Total fee* ($AUD)
$50,976
2025 fees
Yearly fee* ($AUD)
$41,760.00
Fees are estimates only
Published student tuition fees for 2025 unit enrolments in HE Commonwealth Supported Place (CSP) and Undergraduate Full Fee Paying (FFP) are subject to change based on individual circumstances at enrolment. Fees may vary for units studied in future years, with part-time fees being proportionally lower depending on the number of units taken per semester. Enrolled students will receive reasonable notice of any fee changes before payment is due.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.
How do I pay my fees?
HECS-HELP is a loan and discount scheme available to you if you are eligible and enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of your contribution amount. You can also choose to pay your fees up front.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Financials
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for HECS-HELP
You are eligible for a HECS-HELP loan if you have been offered a Commonwealth Supported Place (CSP) for an undergraduate degree at Swinburne or a UniLink course, and you:
- are an Australian citizen and doing at least one unit of your course in Australia; or
- hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
- hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
The fee shown in the capped amount for 2025.
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
This amenities fee is included within your annual tuition fee listed above. The fee shown is the capped amount for 2025.
Please refer to the Student Services Amenities Fee page for more information.
SSAF fee* ($AUD)
$365
SSAF fee* ($AUD)
$365
Scholarships
Scholarship applications for 2025 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 20 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Professional placement fees
Students who participate in a six- or 12-month professional placement will be subject to an increase in total course fees.
Apply through an agent
Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.
Apply through VTAC
International students currently studying Year 12 in Australia must apply through VTAC. VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.
VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.
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"Make sure you check out the available scholarships. They became a really good goal for me during Year 12 and are achievable if you put in the hard work. I also recommend coming to Open Day – you can ask questions (even silly ones!) and get answers from current students."
Rachel , Bachelor of Business