Bachelor of Business Analytics and Analysis/Bachelor of Business
Course handbook
General Information
Overview
Let’s get down to business by levelling up with this next-gen double degree. Swinburne’s Bachelor of Business Analytics and Analysis/ Bachelor of Business will arm you with the tech, people and Agile skills to become the most sought-after person in the (board) room.
Study structure
Successful completion of the Bachelor of Business Analytics and Analysis / Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
Full-time study: 100 credit points/eight standard units of study per year
Part-time study: 50 credit points/four standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure.
Full-time study: 100 credit points/eight standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure.
Units of study | Unit code |
---|---|
Core units | |
Innovative Business Practice
Core unit, 12.5 credit points |
BUS10012 |
Agile App Design and Prototyping
Core unit, 12.5 credit points |
INF10023 |
Data Management and Analytics
Core unit, 12.5 credit points |
INF10025 |
First Year Industry Project
Core unit, 12.5 credit points |
INF10026 |
Digital Business Analysis and Design
Core unit, 12.5 credit points |
INF20029 |
Business Digitalisation Industry Project
Core unit, 12.5 credit points |
INF30027 |
Units of study | Unit code |
---|---|
Core units | |
Financial Information for Decision Making
Core unit, 12.5 credit points |
ACC10007 |
Economics for Business Decision Making
Core unit, 12.5 credit points |
ECO10005 |
Business Digitalisation
Core unit, 12.5 credit points |
INF10024 |
Contemporary Management Principles
Core unit, 12.5 credit points |
MGT10009 |
Marketing and the Consumer Experience
Core unit, 12.5 credit points |
MKT10009 |
Business Practice Core Option*
Core unit, 12.5 credit points |
Complete one (1) of the following units:
- BUS20008 Industry Study Tour - Business
- BUS20009 Professional Internship - Business
- BUS30026 Business Innovation in America Study Tour
- BUS30027 Business Innovation in Europe Study Tour
- BUS30028 Business Innovation in Asia Study Tour
- BUS30029 Indigenous Study Tour: Supporting Economic Development
- BUS30030 Business for Social Impact Study Tour
- BUS30031 Sustainable Business Practice
- CAR10001 Planning for Career Success
- CAR20001 Future Work Skills
Please note: that not all units in this list are offered at every delivery location
Units of study | Unit code |
---|---|
Cloud Approaches for Enterprise Systems
Major unit, 12.5 credit points |
INF20030 |
Business Process Analysis
Major unit, 12.5 credit points |
INF30035 |
Cyber Security for Business
Major unit, 12.5 credit points |
INF20031 |
IT Program and Project Management
Major unit, 12.5 credit points |
INF30033 |
Agile Methods for Business Analysis
Major unit, 12.5 credit points |
INF30034 |
Governing Digital Technologies
Major unit, 12.5 credit points |
INF30032 |
Business Analytics and Artificial Intelligence
Major unit, 12.5 credit points |
INF30036 |
Professional Capabilities for a Digital World
Major unit, 12.5 credit points |
INF20028 |
Units of study | Unit code |
---|---|
Professional Capabilities for a Digital World
Major unit, 12.5 credit points |
INF20028 |
Cyber Security for Business
Major unit, 12.5 credit points |
INF20031 |
Big Data Management
Major unit, 12.5 credit points |
INF20016 |
Business Intelligence and Data Visualisation
Major unit, 12.5 credit points |
INF30004 |
Knowledge Management and Analytics
Major unit, 12.5 credit points |
INF30015 |
IT Program and Project Management
Major unit, 12.5 credit points |
INF30033 |
Governing Digital Technologies
Major unit, 12.5 credit points |
INF30032 |
Business Analytics and Artificial Intelligence
Major unit, 12.5 credit points |
INF30036 |
Units of study | Unit code |
---|---|
Financial Information Systems
Major unit, 12.5 credit points |
ACC10008 |
Financial Statistics
Major unit, 12.5 credit points |
FIN10002 |
Management Accounting for Planning and Control
Major unit, 12.5 credit points |
ACC20007 |
Company Accounting
Major unit, 12.5 credit points |
ACC20013 |
Financial Management
Major unit, 12.5 credit points |
FIN20014 |
Auditing
Major unit, 12.5 credit points |
ACC30010 |
Taxation
Major unit, 12.5 credit points |
ACC30005 |
Accounting theory
Major unit, 12.5 credit points |
ACC30008 |
Units of study | Unit code |
---|---|
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points |
BUS10014 |
Managing Workplace Relations
Major unit, 12.5 credit points |
HRM20017 |
Organisational Behaviour
Major unit, 12.5 credit points |
MGT20007 |
Big Data Management
Major unit, 12.5 credit points |
INF20016 |
Law of Commerce
Major unit, 12.5 credit points |
LAW20019 |
Knowledge Management and Analytics
Major unit, 12.5 credit points |
INF30015 |
Strategic Planning
Major unit, 12.5 credit points |
MGT30005 |
Project Management Essentials
Major unit, 12.5 credit points |
PRM30001 |
Units of study | Unit code |
---|---|
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points |
BUS10014 |
Ideas, Opportunities and Ventures
Major unit, 12.5 credit points |
ENT10005 |
Technology Commercialisation
Major unit, 12.5 credit points |
ENT10006 |
Lean Startup Fundamentals
Major unit, 12.5 credit points |
ENT20006 |
Entrepreneurial Sandpit
Major unit, 12.5 credit points |
ENT20009 |
New Venture Funding
Major unit, 12.5 credit points |
ENT20008 |
Entrepreneurship Launchpad
Major unit, 12.5 credit points |
ENT30015 |
Startup Ecosystems in Action
Major unit, 12.5 credit points |
ENT30016 |
Units of study | Unit code |
---|---|
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points |
BUS10014 |
Financial Statistics
Major unit, 12.5 credit points |
FIN10002 |
Financial Management
Major unit, 12.5 credit points |
FIN20014 |
Ethics and International Finance
Major unit, 12.5 credit points |
FIN20016 |
Financial Risk Management
Major unit, 12.5 credit points |
FIN30014 |
Management of Investment Portfolios
Major unit, 12.5 credit points |
FIN30016 |
Alternative Investments
Major unit, 12.5 credit points |
FIN30020 |
Fixed Income and Debt Markets
Major unit, 12.5 credit points |
FIN30021 |
Units of study | Unit code |
---|---|
Principles of Financial Planning
Major unit, 12.5 credit points |
FIN10003 |
Ethics and Client Relationships
Major unit, 12.5 credit points |
FIN20015 |
Taxation
Major unit, 12.5 credit points |
ACC30005 |
Law of Commerce
Major unit, 12.5 credit points |
LAW20019 |
Finance and Behavioural Bias
Major unit, 12.5 credit points |
FIN20017 |
Personal Financial Risk and Estate Planning
Major unit, 12.5 credit points |
FIN30022 |
Investment and Financial Planning Project
Major unit, 12.5 credit points |
FIN30017 |
Retirement Planning
Major unit, 12.5 credit points |
FIN30023 |
Units of study | Unit code |
---|---|
Human Resource Practices
Major unit, 12.5 credit points |
HRM10004 |
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points |
BUS10014 |
Managing Workplace Relations
Major unit, 12.5 credit points |
HRM20017 |
Dynamics of Diversity in Organisations
Major unit, 12.5 credit points |
HRM20016 |
Organisational Behaviour
Major unit, 12.5 credit points |
MGT20007 |
Digital Management and the Future of Work
Major unit, 12.5 credit points |
HRM30012 |
Human Resource Analytics
Major unit, 12.5 credit points |
HRM30011 |
Law of Employment
Major unit, 12.5 credit points |
LAW30005 |
Units of study | Unit code |
---|---|
Global Logistics and Supply Chain Management
Major unit, 12.5 credit points |
SCM20003 |
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points |
BUS10014 |
Procurement Management
Major unit, 12.5 credit points |
SCM20002 |
Operations Management
Major unit, 12.5 credit points |
SCM20001 |
Big Data Management
Major unit, 12.5 credit points |
INF20016 |
Cloud Approaches for Enterprise Systems
Major unit, 12.5 credit points |
INF20030 |
Understanding Risk Management
Major unit, 12.5 credit points |
SCM30002 |
Transportation Management
Major unit, 12.5 credit points |
SCM30001 |
Units of study | Unit code |
---|---|
Ethics of Innovation
Major unit, 12.5 credit points |
MGT10010 |
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points |
BUS10014 |
Organisational Behaviour
Major unit, 12.5 credit points |
MGT20007 |
Business, Society and Sustainability
Major unit, 12.5 credit points |
MGT20008 |
Project Management Essentials
Major unit, 12.5 credit points |
PRM30001 |
Leadership Practice and Skills
Major unit, 12.5 credit points |
MGT30008 |
Strategic Planning
Major unit, 12.5 credit points |
MGT30005 |
Digital Management and the Future of Work
Major unit, 12.5 credit points |
HRM30012 |
Units of study | Unit code |
---|---|
Marketing and Innovation
Major unit, 12.5 credit points |
MKT20031 |
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points |
BUS10014 |
Integrated Marketing Communication
Major unit, 12.5 credit points |
MKT20021 |
Marketing Research and Analytics
Major unit, 12.5 credit points |
MKT20019 |
Frontiers in Digital Marketing
Major unit, 12.5 credit points |
MKT20032 |
Marketing Insights
Major unit, 12.5 credit points |
MKT30018 |
Consumer Behaviour
Major unit, 12.5 credit points |
MKT20025 |
Marketing Strategy and Planning
Major unit, 12.5 credit points |
MKT30016 |
Units of study | Unit code |
---|---|
The Sports Industry
Major unit, 12.5 credit points |
SPO10001 |
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points |
BUS10014 |
Building Sport Brands
Major unit, 12.5 credit points |
SPO20001 |
Sport, Media and Technology
Major unit, 12.5 credit points |
SPO20004 |
Sport Business Analytics
Major unit, 12.5 credit points |
SPO20003 |
Sport and Sustainability
Major unit, 12.5 credit points |
SPO30004 |
Leading Sport Organisations
Major unit, 12.5 credit points |
SPO30001 |
Future of Sport
Major unit, 12.5 credit points |
SPO30003 |
Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).
Minors are a structured set of 4 units or 50 credit points and may be chosen from any field of study.
- Accounting
- Advertising
- Applied Mathematics
- Applied Psychology
- Aviation
- Biomedical Science
- Biotechnology
- Branded Environments
- Chemistry
- Cinema and Screen Studies
- Climate and Social Justice
- Communication Design
- Computer Science
- Creative Writing
- Criminology
- Data Analytics
- Data Science
- Design Principles and Processes
- Digital Marketing
- Diversity and Multiculturalism
- Editing
- Engineering
- Entrepreneurship
- Ethics and Technology
- Film and Television Theory
- Finance
- Games and Interactivity
- Health Statistics
- Healthy Societies
- Higher Mathematics
- History
- Human Resource Management
- Indigenous Studies
- Industrial Design
- Information and Communication Technology
- Innovation
- Interior Architecture
- Interior Documentation and Construction
- International Relations and Security
- Journalism
- Literature
- Management
- Management for Health
- Managing Information Systems
- Marketing
- Media Industries
- Motion Design
- Neuroscience
- Nutrition
- Perspectives on Globalisation
- Philosophy
- Photomedia
- Physics
- Politics and International Relations
- Professional and Creative Writing
- Public Relations
- Screen Studies and Popular Culture
- Social Impact
- Social Media
- Sociology
- Space Technology
- Sports Management
- Tourism
- UX Interaction Design
- Web Development
You'll get paid to work in an area related to your field of study for either 6 or 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
Units of study | Unit code |
---|---|
Option 1 | |
Work Experience in Industry A
Academic unit, 25.0 credit points |
WEI20001 |
Integrated Professional Placement A - Business
Practical unit, 25.0 credit points |
BUS20010 |
Work Experience in Industry B
Academic unit, 25.0 credit points |
WEI20002 |
Integrated Professional Placement B - Business
Practical unit, 25.0 credit points |
BUS20011 |
These recommended elective units can deepen your understanding of your chosen major or an area of interest. A full list of available elective units can be found upon enrolment.
Business Analysis major
- COS10005 Web Development
- COS10009 Introduction to Programming
- DDD10007 Introduction to Design Principles and Processes
- ENT10002 Creativity and Innovation
- FIN10002 Financial Statistics
- FIN30016 Management of Investment Portfolios
- FIN30020 Alternative Investments
- HRM20016 Dynamics of Diversity in Organisations
- HRM20017 Managing Workplace Relations
- ICT20005 IT for Social Impact Project
- INF20016 Big Data Management
- INF20030 Cloud Approaches for Enterprise Systems
- INF30004 Business Intelligence and Data Visualisation
- INF30015 Knowledge Management and Analytics
- LAW20019 Law of Commerce
- LAW20045 Finance Law
- MGT10010 Ethics of Innovation
- MGT20007 Organisational Behaviour
- MGT30005 Strategic Planning
- SCM20003 Global Logistics and Supply Chain Management
Business Analytics major
- COS10005 Web Development
- COS10009 Introduction to Programming
- DDD10007 Introduction to Design Principles and Processes
- ENT10002 Creativity and Innovation
- FIN10002 Financial Statistics
- FIN30016 Management of Investment Portfolios
- FIN30020 Alternative Investments
- HRM20016 Dynamics of Diversity in Organisations
- HRM20017 Managing Workplace Relations
- ICT20005 IT for Social Impact Project
- INF20030 Cloud Approaches for Enterprise Systems
- INF30035 Business process analysis
- INF30034 Agile Methods for Business Analysis
- LAW20019 Law of Commerce
- LAW20045 Finance Law
- MGT20007 Organisational Behaviour
- MGT30005 Strategic Planning
- SCM20003 Global Logistics and Supply Chain Management
Learning outcomes
On successful completion of this course students will be able to:
- Business Analytics and Analysis Degree: define and integrate theoretical principles applicable to business, technology, analysis and analytics and apply those principles to inform and improve practice in a range of industry contexts
- Business Analytics and Analysis Degree: systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of business, technology, analysis and analytics problems that arise in business contexts
- Business Analytics and Analysis Degree: apply critical thinking, reflection and judgment in the selection and application of the appropriate information systems and information technology-related theories, frameworks and/or methods as part of the process to identify and propose solutions to organisational problems
- Business Analytics and Analysis Degree: Critically analyse professional and ethical issues, dilemmas, and cultural responsiveness pertaining to business, technology, analysis, and analytics professionals in a range of environments.
- Business Analytics and Analysis Degree: communicate and articulate clear, coherent and independent exposition of knowledge and innovative ideas appropriate for the problem context, the stakeholders, and the organisational environment
- Business Analytics and Analysis Degree: build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies and practices and their implications to business and social environments
- Business Analytics and Analysis Degree: work in a self-reliant, independent and responsible manner, show leadership and take initiative where appropriate, particularly in a collaborative and team environment
- Business: Apply and integrate business-relevant knowledge, theories, concepts, technologies, practices and processes
- Business: Obtain, analyse and interpret relevant information and data to make informed business decisions
- Business: Formulate innovative and sustainable solutions to business problems
- Business: Articulate a line of reasoning demonstrating cultural responsiveness and critically analyse and offer authentic solutions to ethical challenges in business
- Business: Effectively communicate business arguments and reasoning to a range of audiences
- Business: Build on business and digital skills to continuously develop the intellectual independence to be critical and reflective learners
- Business: Work collaboratively and purposefully in teams to achieve a common goal
Career opportunities
The growing demand for professionals who can provide the expertise in both business analytics and analysis and specific business discipline means that graduates of this double degree can enjoy career opportunities within a specific field in business as well as in business analytics and analysis area.
The course also provides individuals with the requisite academic knowledge and skills to undertake further learning at higher levels such as honours, graduate certificate or masters (by coursework) within the field of business analytics, business analysis and/or business.
Course rules
To qualify for the Bachelor of Business Analytics and Analysis / Bachelor of Business, students must complete 400 credit points as follows:
- 6 Business core units (75 credit points)
- 6 Business Analytics and Analysis core units (75 credit points)
- 8 units from one Business Analytics and Analysis major (100 credit points)
- 8 units from one Business major (100 credit points)
- 4 units comprising of a minor, advanced minor or electives (50 credit points)
Students may not complete more than 175 credit points (normally 14 units) at introductory level (e.g. INF1XXXX).
Domestic students also have an opportunity to undertake a WIL Professional Placement. This option is not available to international students.
A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.
Final Year Experience - Major Projects
As part of the Swinburne Model for Professional Learning, all students in this course will undertake professionally-focused final-year projects as part of their degree. Entry with advanced standing may require alternate study sequences to be undertaken.
Professional placements
Professional placements are subject to a competitive selection process. Students who undertake a 12-month professional placement are subject to the following course rules and must complete 500 credit points comprising:
- 6 Business core units (75 credit points)
- 6 Business Analytics and Analysis core units (75 credit points)
- 8 units from one Business Analytics and Analysis major (100 credit points)
- 8 units from one Business major (100 credit points)
- 4 units ocomprising of a minor, advanced minor or electives (50 credit points)
- 4 Professional Placement units (100 credit points)
Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 450 credit points comprising:
- 6 Business core units (75 credit points)
- 6 Business Analytics and Analysis core units (75 credit points)
- 8 units from one Business Analytics and Analysis major (100 credit points)
- 8 units from one Business major (100 credit points)
- 4 units comprising of a minor, advanced minor or electives (50 credit points)
- 2 Professional Placement units (50 credit points)
Maximum Academic Credit
The maximum level of credit that can be granted for the Bachelor of Business Analytics and Analysis / Bachelor of Business is 200 credit points (normally 16 units) – 100 credit points maximum from each discipline.
Admission criteria
Information about Swinburne's general admission criteria can be found at Admissions at Swinburne - Higher Education webpage.
Entry requirements
A. Applicants with recent secondary education (within past three years)
ATAR
This course uses the ATAR as part of its selection considerations.
Guaranteed ATAR: if you receive an ATAR of 65 or higher and meet all the essential requirements for this course, you will be guaranteed an offer.
Educational history
An applicant's entire academic history, including ATAR results, will be considered for entry into this course.
Selection rank adjustments
Selection ranks for this course will be calculated based on your ATAR with adjustments to overall study scores based on subjects studied, location of your home address, SEAS application, and participation In Swinburne's Early Leaders program. For further details about selection rank adjustments, see Admissions at Swinburne.
Subject Adjustments
A study score of 25 in any Business, any Information Technology, any Mathematics or Global Politics equals 2 aggregate points per study. Overall maximum of 10 points.
Meeting course prerequisites
VCE units 3 and 4: a study score of at least 25 in any English (except EAL) or at least 30 in English as Alternate Language (EAL) or equivalent.
ATAR profile for those offered places wholly or partly on the basis of ATAR in Semester 1 2024
ATAR-Based offers only, across all offer rounds | ATAR Excluding adjustment factors |
Selection Rank ATAR + any adjustment factors |
---|---|---|
Highest rank to receive an offer | <5 | <5 |
Median rank to receive an offer | <5 | <5 |
Lowest rank to receive an offer | <5 | <5 |
Notes:
“<5” – the number of students is less than 5.
B. Applicants with higher education study
Educational history
An applicant's entire academic history, including results from previous higher education study will be considered for entry into this course. If previous higher education qualifications are incomplete, results must have been obtained in the last seven years.
Meeting course prerequisites
As for Year 12 or equivalent.
STAT/Bridging courses
Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.
C. Applicants with vocational education and training (VET) study
Educational history
An applicant's entire academic history from the past seven years, including complete and/or incomplete post-secondary VET studies, will be considered for entry into this course. Only graded results will be considered.
Meeting course prerequisites
As for Year 12 or equivalent.
STAT/Bridging courses
Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.
D. Applicants with work and life experience
Entire academic record
This course uses an applicant's entire academic record as part of its selection considerations, including an applicant's ATAR results from the last seven years can be considered for entry into this course.
Meeting course prerequisites
As for Year 12 or equivalent.
STAT/Bridging courses
Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.
Student profile
The table below gives an indication of the likely peer cohort for new students in this course. It provides data on students who commenced in this course in the most relevant recent intake period, including those admitted through all offer rounds and international students studying in Australia.
Semester 1, 2024 | ||
---|---|---|
Applicant background | Number of students | Percentage of all students |
(A) Higher education study (includes a bridging or enabling course) | 0 | 0% |
(B) Vocational education and training (VET) study | 0 | 0% |
(C) Work and life experience (admitted on the basis of previous achievement not in the other three categories) | 0 | 0% |
(D) Recent secondary education: | ||
Admitted solely on the basis of ATAR (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points) | <5 | <5 |
Admitted where both ATAR and additional criteria were N/A considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR) | N/A | N/A |
Admitted on the basis of other criteria only and ATAR was N/A not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement) | 0 | 0% |
International students | <5 | <5 |
All students | <5 | 100% |
Notes:
"<5" – the number of students is less than 5.
N/A – Students not accepted in this category.
Interested in the Bachelor of Business Analytics and Analysis / Bachelor of Business?
From state-of-the-art facilities to opportunities to engage with industry – this course is designed with your future in mind. Let's get started.