Advertising Issues: Regulation, Ethics & Cultural Considerations
Overview
This unit explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.
Requisites
Rule
ADV10001 Principles of Advertising
Equivalent
ADV206(C) - Advertising Issues: Regulation, Ethics and Cultural Considerations and LCA206 - Advertising Issues:Regulation,Ethics&Cultural Considerations
09-February-2025
05-October-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
- Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of public complaint and control
- Describe how advertising campaigns are culturally defined
- Apply intercultural and ethical theory to practical issues
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 3.00 | 12 weeks | 36 |
| Unspecified Activities Independent Learning | 6.50 | 12 weeks | 78 |
| TOTAL | 150 |
All Applicable Locations
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Learning activities | 3.00 | 12 weeks | 36 |
| Online Directed Online Learning and Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment | Individual | 20% | 2,4 |
| Class Exercise Portfolio | Individual | 40% | 1,2,3,4 |
| Major Assignment | Group | 40% | 2,3,4 |
Content
- Contemporary issues in advertising
- Moral philosophy and the ethics of advertising
- Advertising complaint and control
- Industry self-regulation
- Advertising and the Trade Practices Act (Australia)
- Intellectual property and advertising
- Ethical implications of economic pressure and social responsibility
- Cultural considerations in advertising and cross cultural in-depth interviews
- Media placement and new media opportunities for advertising
- Influencing consumer perception and behaviour
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.