Overview

This unit explores how a brand identity is applied to diverse media and the production methods required to implement it.
Commercial methods of production are introduced and considered to examine how the selection of media, and the preparation of materials, can impact the form and finish of communication design and brand identity across various touchpoints.
Awareness of production workflow is emphasised to comprehend communication needs between clients, designers, and manufacturers to support a successful brand implementation.

Requisites

Prerequisites
DCO20001 Brand and Identity Design

Rules

Pre-requisite
DCO20001 Brand and Identity Design

Assumed Knowledge
Working knowledge of Photoshop, InDesign and Illustrator

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Teaching Period 3
Location
Online
Start and end dates
04-November-2024
09-February-2025
Last self-enrolment date
17-November-2024
Census date
29-November-2024
Last withdraw without fail date
27-December-2024
Results released date
04-March-2025
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025
Teaching Period 3
Location
Online
Start and end dates
03-November-2025
08-February-2026
Last self-enrolment date
16-November-2025
Census date
28-November-2025
Last withdraw without fail date
02-January-2026
Results released date

Learning outcomes

Students who successfully complete this unit will be able to:

  • Apply industry standard production systems relevant to communication design practice
  • Implement design project management skills to manage communication between clients and suppliers of production
  • Investigate and analyse production system opportunities appropriate to the needs of the target audience, client and other stakeholders
  • Propose design solutions with appropriate production specifications for a brand identity across various touchpoints
  • Design within limitations and file-supply constraints across a range of touchpoints and various media, including the application and control of supplied templates
  • Create design solutions that exploit unique materials, finishes and formats to creatively support brand identity and communication design

Teaching methods

Hawthorn

Activity Type Activity Total Hours Number of Weeks Hours Per Week Venue Type and Activity Detail
On-campus Class 36 12 weeks 3 Tutorial technical demonstrations, Group class presentation, Design critique, Design consultation
Specified Activities Group Meetings 6 12 weeks 0.5 Group research and presentation preparation,
Unspecified Activities Independent Learning 90 12 weeks 7.5 Style research, Technical exploration, Research and experimentation, Production process and supply research. Design research, Design proposal development, Design refinement and execution
Specified Activities Various 18 12 weeks 1.5 Online modules - eg. quizzes, discussion boards
Total Hours: 150 Total Hours (per week): 12.5  

Swinburne Online

Activity Type Activity Total Hours Number of Weeks Hours Per Week Venue Type and Activity Detail
Online Directed Online Learning and Independent Learning 36 12 weeks 3 Tutorial technical demonstrations, Group class presentation, Design critique, Design consultation
Online Learning activities 84 12 weeks 7 Group research and presentation preparation, Design research, Design proposal development, Design refinement and execution
Unspecified Activities Independent Learning 30 12 weeks 2.5 Style research, Technical exploration, Research and experimentation, Production process and supply research
Total Hours: 150 Total Hours (per week): 12.5  

Assessment

Type Task Weighting ULO's
Studio Project Individual  40%  1,2,3,4,6 
Studio Project Individual  45%  1,2,3,4,5,6 
Research Project Individual/Group 15% 3,6

Content

  • Design systems as an aspect of branding and communication design
  • Commercial requirements and systems of production across various media
  • Designing for specific production outcomes
  • Designing to exploit the potential of specific media
  • Managing artwork and communications with clients, suppliers and fabricators
  • Graduate Attribute: Teamwork 1 - Collaboration and negotiation
  • Graduate Attribute: Digital Literacies 1 - Information literacy
  • Graduate Attribute: Digital Literacies 2 - Technical literacy

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.