Design for Production
Overview
This unit explores how a brand identity is applied to diverse media and the production methods required to implement it.
Commercial methods of production are introduced and considered to examine how the selection of media, and the preparation of materials, can impact the form and finish of communication design and brand identity across various touchpoints.
Awareness of production workflow is emphasised to comprehend communication needs between clients, designers, and manufacturers to support a successful brand implementation.
Requisites
Rules
Pre-requisite
DCO20001 Brand and Identity Design
Assumed Knowledge
Working knowledge of Photoshop, InDesign and Illustrator
27-October-2024
09-February-2025
01-June-2025
02-November-2025
08-February-2026
Learning outcomes
Students who successfully complete this unit will be able to:
- Apply industry standard production systems relevant to communication design practice
- Implement design project management skills to manage communication between clients and suppliers of production
- Investigate and analyse production system opportunities appropriate to the needs of the target audience, client and other stakeholders
- Propose design solutions with appropriate production specifications for a brand identity across various touchpoints
- Design within limitations and file-supply constraints across a range of touchpoints and various media, including the application and control of supplied templates
- Create design solutions that exploit unique materials, finishes and formats to creatively support brand identity and communication design
Teaching methods
Hawthorn
All Applicable Locations | |||||
---|---|---|---|---|---|
Activity Type | Activity | Total Hours | Number of Weeks | Hours Per Week | Venue Type and Activity Detail |
On-campus | Class | 36 | 12 weeks | 3 | Tutorial technical demonstrations, Group class presentation, Design critique, Design consultation |
Specified Activities | Group Meetings | 6 | 12 weeks | 0.5 | Group research and presentation preparation, |
Unspecified Activities | Independent Learning | 90 | 12 weeks | 7.5 | Style research, Technical exploration, Research and experimentation, Production process and supply research. Design research, Design proposal development, Design refinement and execution |
Specified Activities | Various | 18 | 12 weeks | 1.5 | Online modules - eg. quizzes, discussion boards |
Total Hours: | 150 | Total Hours (per week): | 12.5 |
Swinburne Online
Activity Type | Activity | Total Hours | Number of Weeks | Hours Per Week | Venue Type and Activity Detail |
---|---|---|---|---|---|
Online | Directed Online Learning and Independent Learning | 36 | 12 weeks | 3 | Tutorial technical demonstrations, Group class presentation, Design critique, Design consultation |
Online | Learning activities | 84 | 12 weeks | 7 | Group research and presentation preparation, Design research, Design proposal development, Design refinement and execution |
Unspecified Activities | Independent Learning | 30 | 12 weeks | 2.5 | Style research, Technical exploration, Research and experimentation, Production process and supply research |
Total Hours: | 150 | Total Hours (per week): | 12.5 |
Assessment
Type | Task | Weighting | ULO's |
---|---|---|---|
Studio Project | Individual | 40% | 1,2,3,4,6 |
Studio Project | Individual | 45% | 1,2,3,4,5,6 |
Research Project | Individual/Group | 15% | 3,6 |
Content
- Design systems as an aspect of branding and communication design
- Commercial requirements and systems of production across various media
- Designing for specific production outcomes
- Designing to exploit the potential of specific media
- Managing artwork and communications with clients, suppliers and fabricators
- Graduate Attribute: Teamwork 1 - Collaboration and negotiation
- Graduate Attribute: Digital Literacies 1 - Information literacy
- Graduate Attribute: Digital Literacies 2 - Technical literacy
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.