Growth Management
Overview
This unit concentrates on developing students' understanding of their own ability to lead and manage an enterprise as it moves through stages of growth. Without this awareness of self, students limit their opportunities to create successful enterprises; to form strategic alliances; and to progress their business to its full potential. Addressing the dynamics of growth that need to be managed, with a particular emphasis on managing human capital. Students will develop an appreciation of the power of organisational culture to enable or impede growth and performance, and an understanding that culture develops whether or not it is actively managed or nurtured. These dynamics of growth apply whether growth is from small to large, young to mature, private to public, shareholders to stakeholders, simple to complex, potential loss to realised profit, risky to secure.
Requisites
Learning outcomes
Students who successfully complete this unit will be able to:
- Critically analyse a variety of leadership and management styles in the context of the dynamics of a growing organisation
- Apply coherent and advanced knowledge of personal leadership style and behaviour preferences and take action to address personal limitations that potentially limit leadership effectiveness
- Critically evaluate the role of organisational culture, and identify the visible and invisible manifestations of organisational culture
- Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Face to Face Contact (Phasing out) Block Teaching | 3.00 | 12 weeks | 36 |
| Unspecified Learning Activities (Phasing out) Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment | Individual | 40 - 60% | 1,2,3 |
| Project Report | Group | 40 - 60% | 1,2,3,4 |
Content
- Business opportunities and their market potential
- Stages of business growth and the problem and opportunities to be managed in each stage
- Recognise the increasing complexity of the growing enterprise
- Tools and techniques needed to manage and sustain growth
- Strategic options and opportunities for entrepreneurs and young companies in the growth phase
- The importance of branding in the context of growth
- Franchising as a multiplication strategy for young companies
- Leadership and management styles with respect to leading a growing organisation
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.