Media Industry Experience
Overview
The unit allows students to plan, design and execute the creation of a substantial industry- based media project. This may be produced in the context of an internship. This unit will develop students skills to discern the specific needs of an industry partner and to apply the media and communication skills developed throughout the degree, to plan and implement project strategies. The unit also builds relationships and consensus with priority stakeholders, and to reflect and report on the results of project planning and implementation.
Requisites
02-November-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Identify and implement a suitable project proposal that clearly describes the aims, rationale and outcome for either industry based or theoretical learning
- Research and produce a complex and time sensitive project plan in a systematic, rigorous and ethical way to be presented in a professional environment
- Access, organise, present and evaluate current knowledge relevant to the project and implement complex research strategies to develop the project over time
- Evaluate and critically reflect on independent and collaborative work in professional settings and in written documents
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 19.50 | 12 weeks | 234 |
| Unspecified Activities Various | 2.50 | 12 weeks | 30 |
| TOTAL | 300 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Development Plan | Individual | 10% | 1,2,3 |
| Major Project | Individual/Group | 60% | 1,2,3,4 |
| Oral Presentation | Individual | 30% | 1,2,3 |
Content
- What are professional communication and presentation skills in the media industry?
- How professionals design research or professional projects in a digital environment
- Implementing a project plan across different media contexts
- Working in collaboration on different media platforms
- Acquiring skills for project implementation and presentation
Graduate Attributes taught, practicised and assessed in this unit include:
- Communication - Verbal Communication
- Communication - Communicating using different media
- Teamwork - Collaboration and negotiation
- Teamwork - Teamwork roles and processes
- Digital Literacies - Information literacy
- Digital Literacies - Technical literacy
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.