Packaging Design
36 hours
One Semester or equivalent
Hawthorn, Online
Available to incoming Study Abroad and Exchange students
Overview
This unit introduces students to the principles of packaging design and develops research, conceptual and implementation abilities and an understanding of the importance of an integrated approach to branding, visual and typographical communication for packaging design. It incorporates knowledge of structural and production considerations and the economic, environmental and sustainability issues relevant to packaging design. Students will access industry resources and information to enhance their knowledge of technical, material and marketing information.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Investigate a packaged product category in relation to a defined market.
- Analyse the economic, environmental and social factors of packaging design
- Apply understanding of the principles of two and three dimensional design to create a packaging design outcome
- Review design decision making to formulate and refine design solutions
- Develop, document, evaluate and present the iterative design process in a packaging design project
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Studio | 3.00 | 12 weeks | 36 |
| Unspecified Activities Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Unspecified Activities Various | 3.00 | 12 weeks | 36 |
| Unspecified Activities Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Design Project | Individual | 30% | 3,5 |
| Major Design Project | Individual | 60% | 1,2,3,4,5 |
| Project 1 | Individual | 10% | 1,2 |
Content
- Research of product and market
- Elements and principles of design
- Packaging systems and materials
- Lateral thinking for concept creation, implementation and communication
- Design processes informed by maker’s, user’s and consumer’s requirements.
- Presentation methods for project outcomes and technical information.
- Teamwork skills
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.