Strategic Planning
Overview
This unit focuses on deepening students’ knowledge and skills in strategic planning by providing a practical and critical approach to formulating and implementing corporate, business and functional strategies. Through application of theoretical frameworks to real-world information, students will learn how strategic approaches can be aligned and integrated with business planning. Learning from this unit enables and guides decision making in both the domestic and global environments. This unit will prepare students to respond to challenging environments, take advantage of emerging opportunities, and encourage strategic thinking to develop an effective and sustainable organisational strategy.
Requisites
187.5 credit points
09-February-2025
01-June-2025
05-October-2025
02-November-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Undertake research and utilise relevant strategic management techniques to develop organisational strategies and evaluate their effectiveness
- Analyse an organisation’s internal and external environment to understand the nature of competitive advantage
- Develop a business case for a new initiative that displays clear alignment with organisational strategies
- Communicate effectively and work collaboratively as a leader or member of a team
- Effectively deliver content and strategic recommendations to a range of audiences within workplace, industry, and cultural contexts
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| Online Lecture | 1.00 | 12 weeks | 12 |
| Unspecified Activities Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Analysis | Group | 30 - 40% | 1,2,3,4,5 |
| Analysis | Individual | 20 - 30% | 1,2,3 |
| Major Assignment | Individual | 30 - 50% | 1,2 |
Content
- Strategic competitive analysis
- Strategy formulation
- Strategy evaluation and control
- Developing strategic capability
- Corporate strategy and innovation
- Strategic management, technology and innovation
- Game theory and business strategy
- Strategy in international context
- Emerging issues in strategic management
- Linking corporate and business strategies, such as workforce strategy
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.