Overview

This unit concentrates on developing students' understanding of their own ability to lead, manage and launch an enterprise as it moves through stages of growth. This is a capstone style unit where students go through the experience of getting a venture to market and beyond. In groups, the students will start a business and generate market traction. This unit aims to enable students to execute on their innovative business idea in the market taking into consideration a strategic exit.

Requisites

Prerequisites

100 credit points

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Learning outcomes

Students who successfully complete this unit will be able to:

  • Apply coherent, advanced and integrated knowledge of entrepreneurship skills, techniques and processes applicable to the latest theoretical and practice based underpinnings of entrepreneurship and innovation
  • Apply the models and frameworks of entrepreneurial growth venture evaluation
  • Critically evaluate innovative new venture funding options
  • Critically analyse exit and harvest strategies appropriate to contextual situations
  • Work collaboratively in groups as members and leaders of teams

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class		2.00 12 weeks 24
Online
Lecture		1.00 12 weeks 12
Unspecified Activities
Independent Learning		9.50 12 weeks 114
TOTAL150

Assessment

Type Task Weighting ULO's
Assignment 1Individual 25 - 35% 1,2,4 
Assignment 2Individual 25 - 35% 1,2,4 
Presentation and ReportGroup 30 - 50% 1,2,3,4,5 

Content

  • Executing innovative business ideas
  • Designing of new product or new service
  • Creating and executing experiments to test the viability of your venture
  • Creating a launch plan to support the viability of your venture in the marketplace
  • Evaluating different exit strategies (sale, liquidation)
  • Pitching your startup to investors

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.