Visual Communication Studio
36 hours
One Semester or equivalent
Hawthorn, Online
Available to incoming Study Abroad and Exchange students
Overview
This unit seeks to introduce students to the fundamentals of visual design. It aims to facilitate the exploration of fundamental visual design elements, principles and practice, providing students with a foundation for further communication design-based projects. Using image, type and meaning, students explore different methods to graphically represent their environment, including objects and place.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Engage with research, design process methods and models relevant to design enquiry
- Document and organise design research, concept and design development to then develop design proposals
- Critically evaluate and reflect on design process and project outcomes
- Develop hand crafted graphics and typography to create project outcomes
- Implement highly developed project outcomes using appropriate computer software applications
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Studio | 3.00 | 12 weeks | 36 |
| Unspecified Activities Various | 5.00 | 12 weeks | 60 |
| Unspecified Activities Independent Learning | 4.50 | 12 weeks | 54 |
| TOTAL | 150 |
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Learning activities | 4.00 | 12 weeks | 48 |
| Unspecified Activities Various | 5.00 | 12 weeks | 60 |
| Unspecified Activities Independent Learning | 3.50 | 12 weeks | 42 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Project 1 | Individual | 10% | 1,2 |
| Project 1 | Individual | 40% | 1,2,3,4 |
| Project 2 | Individual | 50% | 1,2,3,5 |
Content
The unit introduces students to aspects of the practice of communication design. Topics include:
- Collecting, analysing and interpreting research-based material
- Planning, management and documentation of design projects
- Creative problem solving strategies and idea generation methods
- Combining word, image and idea to create effective communication
- Design elements and principles as a basis for developing form suitable for visual communication
- Spatial organisation methods
- Critical evaluation, reflection and review
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.