Overview

The unit allows students to develop practical writing skills that are applicable to social and mobile media platforms. Students will be equipped to produce content for mobile and social media applications, and will understand the parameters for content creation on small screens, social media, tablet apps, micromedia outputs, citizen and mobile creative and journalistic works.

Requisites

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Critically evaluate issues in social and mobile media content creation, strategy and audience engagement
  • Compare and discuss the strategic professional practices of writing for social and mobile media with other media production projects
  • Apply research and conceptual skills to strategise the development and production of mobile and social media content
  • Apply social and mobile media strategies and conventions to the evaluation and production of written and production content

Teaching methods

All applicable locations

Type Hours per week Number of weeks Total (number of hours)  

On Campus 

Studio

 2.00 12 weeks 24  

Online

Lecture (asynchronous)

 1.00 12 weeks  12  

Specified Activities 

Various

 10.00 10 weeks 100  

Unspecified Activities 

Independent Learning

 1.4 10 weeks 14  
Total     150  

Assessment

Type Task Weighting ULOs
Online Discussion Threads Individual 20% 1,2,3,
Case Presentation Individual 40% 1,2
Project Individual 40% 3,4

Content

  • Definition of new, mobile and social media platforms and applied content strategies;
  • Common, emerging and innovative manifestations of new, mobile and social media writing;
  • Strategy and influence in social media content;
  • Theoretical frameworks useful to understanding and writing for new, mobile and social media;
  • The industrial, social and cultural impacts of social media production, distribution and audience engagement with media content
  • Graduate Attribute – Communication Skills: Verbal communication
  • Graduate Attribute – Communication Skills: Communicating using different media
  • Graduate Attribute – Digital Literacies: Information literacy
  • Graduate Attribute – Digital Literacies: Technical literacy

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.