Advertising Issues and Impact
Overview
This unit explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.
Requisites
MDA10018 Content Creator Lab
JOU10007 Media Content Creation
MDA10001 Introduction to Media Studies
Rules
Pre-requisite
ADV10001 Principles of Advertising
OR
MDA10018 Content Creator Lab OR JOU10007 Media Content Creation
AND
MDA10001 Introduction to Media Studies
Equivalent
ADV206(C) - Advertising Issues: Regulation, Ethics and Cultural Considerations (Discontinued) and LCA206 - Advertising Issues:Regulation,Ethics&Cultural Considerations (Discontinued)
01-June-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Express a critical understanding of how the industry is regulated both internally and externally and the complaints handling approach
- Describe the relevance of ethics on a personal and professional level and how cultural and social diversity informs advertising
- Collaborate to perform brand research and audit to ensure brands remain relevant
- Apply ethical, cultural and brand research in the developing of advertising strategy
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 3.00 | 12 weeks | 36 |
| Unspecified Activities Various | 6.50 | 12 weeks | 78 |
| TOTAL | 150 |
All Applicable Locations
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Essay | Individual | 30% | 1,2,3 |
| Applied Project | Group | 40% | 1,2,3,4 |
| Test | Individual | 30% | 1,2 |
Content
- The ethics of advertising and brand trust
- Industry self-regulation; complaint and control mechanisms
- Advertising legislation - the Australian Consumer and Complaints Commission
- Implications of cultural diversity and indigenous perspectives on advertising
- Brand research and auditing
- Advertising strategy development
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.