Branded Environment Design Studio 1
Overview
This unit aims to provide students with an introductory understanding of a range of conceptual design methodologies, design tools and ways of thinking for the design of branded environments. Students will learn how to design spaces and built form by analysing the inter-relationship between interior-specific contexts, human experiences, commercial considerations and experiential design. Students will also be introduced to the significance of the relationship between retailing, culture, business strategy, brand identity and interior architecture. Students will be required to apply their knowledge and skills in a reflective process in preparation for design studios at higher levels.
Requisites
Learning outcomes
Students who successfully complete this unit will be able to:
- Analyse and research issues surrounding a branded environment project including a project design brief, site context and brand strategy
- Identify key theoretical concepts of branded environment and apply them in the development of a design project
- Use a variety of drawing and modelling techniques to test and resolve conceptual design ideas
- Communicate design proposals through a range of media and using interior architecture drawing conventions
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Face to Face Contact (Phasing out) Tutorial | 3.00 | 12 weeks | 36 |
| Specified Learning Activities (Phasing out) Various | 2.33 | 12 weeks | 28 |
| Unspecified Learning Activities (Phasing out) Individual Study | 7.17 | 12 weeks | 86 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Project 1 | Individual/Group | 20% | 1,2 |
| Project 2 | Individual | 30% | 1,2,3,4 |
| Project 3 | Individual | 50% | 1,2,3,4 |
Content
- The nexus between theory and design practice
- Analysis of contemporary branded environment case studies
- Trends in the design of branded environments
- Sustainability in the design of branded environments
- Artefact design, interior architecture and visual displays
- Relationship between public and private spaces and the role of commerce
- Design research methods
- Design and composition
- Ideation and creative thinking skills
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.