Overview

This unit aims to provide skills in web design and marketing to user experience design practice. Through practical tasks and critical exploration of the relationship between search engine optimisation (SEO), online marketing, design concept and software capabilities, students will extend their understanding of the constraints of particular user experience design practices and ways in which they drive design. Students will develop an in-depth designed outcome based on this understanding.

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Analyse the potential and constraints of specific web design practices (such as search engine optimisation and those associated with interaction and experience design) in a web marketing proposal
  • Compare mainstream and alternate SEO and web marketing processes in planning the creation of user-friendly products
  • Create a User Experience Design project applying specialised design technologies and integrating conceptual development, technology, project resolution and stylistic decision-making to a professional level
  • Evaluate the User Experience Design process and outcome of the project based on principles of web marketing and usability in a project report

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Studio		3.00 12 weeks 36
Unspecified Activities
Independent Learning		4.50 12 weeks 54
Online
Directed Online Learning and Independent Learning		5.00 12 weeks 60
TOTAL150

Assessment

Type Task Weighting ULO's
Project ReportIndividual 50% 1,2,3,4 
Web Marketing and Usability ProjectIndividual 50% 1,2,3 

Content

  • Search engine optimisation (SEO)
  • Online Marketing
  • Social networking
  • Research and strategy
  • Concept generation
  • Visual development
  • Technical development
  • Convergent media and future application
  • Graduate Attribute (Communication 1 - Verbal Communication)
  • Graduate Attribute (Communication 2 - Communicating using different media)
  • Graduate Attribute (Digital Literacies 1 - Information literacy)
  • Graduate Attribute (Digital Literacies 2 - Technical literacy)

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.