Overview

This unit enables students to acquire practical experience in the development and production of a significant digital advertising or marketing project, operating in a team environment. The project subjects replicate, as closely as possible, the "commercial-world" environment into which students will move after graduating. This exposes students to essential working-life concepts such as: client focus; business etiquette and ethics; time-management and self-management; teamwork; and most importantly, accountability to their client or employer.

Requisites

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Undertake client-needs analysis
  • Develop a proposal for a project (in consultation with client)
  • Conduct a preliminary evaluation of project implementation options
  • Develop project documentation
  • Pitch a project treatment to client (formal pitch presentation)

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Lecture		1.00 12 weeks 12
On-campus
Class		2.00 12 weeks 24
Specified Activities
Various		4.00 12 weeks 48
Unspecified Activities
Various		5.50 12 weeks 66
TOTAL150

Assessment

Type Task Weighting ULO's
AssessmentGroup 45% 1,2,3,4 
PresentationGroup 35% 1,2,3 
ProjectIndividual 20% 3,4,5 

Content

  • Conducting client and user needs analyses
  • Project planning and design (pre-production)
  • Production of professional quality project documentation
  • Delivering a "pitch”-style presentation

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.