Entrepreneurship Launchpad
Overview
The Launchpad gets students and their ideas ready for the real world. It helps them uncover their passion and bring it to life. Students have the chance to develop and refine their own startup ideas or work on collaborative, industry-connected projects. They will develop an information memorandum and investor pitch, and present to an investment panel composed of real entrepreneurs, investors and start-up advisors. They engage with the university entrepreneurial ecosystem, including the Swinburne Innovation Studio, and forge external networks to support them once they graduate.
Requisites
ENT10006 Technology Commercialisation
AND
ENT20006 Lean Startup Fundamentals
01-June-2025
02-November-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Apply the lean start-up methodology to develop and evaluate product ideas leading to a Minimum Viable Product (MVP).
- Develop a realistic business model incorporating a product development plan, unique value proposition, financial forecast and valuation.
- Prepare a comprehensive and compelling Information Memorandum and Investor Pitch.
- Work and communicate effectively as an individual or as part of a team across a range of activities and contexts.
- Work individually and collaboratively to exercise critical thinking and adaptability in the face of entrepreneurial challenges.
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| Online Lecture | 1.00 | 12 weeks | 12 |
| Unspecified Learning Activities (Phasing out) Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Presentation and Report | Individual | 20 - 40% | 2,3,4,5 |
| Report and Presentation | Individual | 20 - 40% | 1,4,5 |
| Report and Presentation | Individual/Group | 40 - 60% | 1,2,3,4,5 |
Content
- Finance models and forecasting, including income statements
- Valuation principles and methods
- Lean start-up methodologies
- Unique value propositions
- Minimum viable products
- Business model canvas
- Value chain analysis and route to market
- New venture launch and growth strategies
- Customer acquisition strategies
- Information memorandum
- Pitching and effective business communication
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.