Media Content Creation
36 Hours
One Semester or equivalent
Hawthorn, Online
Available to incoming Study Abroad and Exchange students
Overview
Media Content Creation introduces students to digital non-fiction story development skills for professional media purposes and social media dissemination across a range of platforms. This unit will demonstrate how to create and edit non-fiction stories for media-related industries through the capturing of audio, video and photographic material. Students will establish and develop an online portfolio and learn how to establish a related professional social media identity in order to promote their work.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Teaching Period 1
Location
Online
Start and end dates
10-March-2025
08-June-2025
08-June-2025
Last self-enrolment date
23-March-2025
Census date
04-April-2025
Last withdraw without fail date
02-May-2025
Results released date
Learning outcomes
Students who successfully complete this unit will be able to:
- Apply key audio and video concepts essential to media content creation
- Demonstrate the role of sound and vision in telling non-fiction stories through various media and communications platforms
- Utilise both mobile device and industry standard software and equipment to create non-fiction media content
- Implement audio, video and photographic output for publication
- Create an online portfolio and professional social media identity to highlight and promote creative output
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 3.00 | 12 weeks | 36 |
| Unspecified Activities Various | 6.50 | 12 weeks | 78 |
| TOTAL | 150 |
All Applicable Locations
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 3.00 | 12 weeks | 36 |
| Online Directed Online Learning and Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Portfolio Audio Piece | Individual | 30% | 3,4,5 |
| Portfolio Video Package | Group | 40% | 3,4,5 |
| Portfolio with Photo Essay | Individual | 30% | 1,2,3,5 |
Content
- Creation of digital portfolio and importance of a professional online presence
- Capturing sound using recording devices and microphones
- Basic audio editing techniques using Adobe Audition
- Non-fiction story telling through audio capture, editing and online publication
- Photography framing and composition
- Non-fiction story telling through photographic capture, editing and online publication
- Introduction to video equipment and recording techniques including B-Roll
- Basic video editing techniques using Adobe Premiere
- Non-fiction story telling through video capture, editing and online publication
- Online promotion of media content
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.