Global Media Industries
Overview
Global Media Industries explores worldwide trends in a range of media industries, and provides you with the skills and knowledge to work internationally in fields such as design, marketing, media regulation, content creation and management, telecommunications and journalism. You will refine your skills in intercultural communication in media-specific contexts, and gain an understanding of how globalisation has impacted on the media industries. Case studies will provide you with insights into how media organisations balance global operations with local market conditions, as well as the impact media is having on global issues
Requisites
27-October-2024
09-February-2025
01-June-2025
05-October-2025
02-November-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Evaluate and enhance their media, information and cultural literacies
- Analyse global trends and local contexts in various media industries
- Conceptualise global media industries by defining key terms, explaining key theories, and using examples of industry cases
- Effectively communicate in contexts of cultural diversity
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class |
2.00 | 12 weeks | 24 |
| Live Online Lecture |
1.00 | 12 weeks | 12 |
| Unspecified Activities Independent Learning |
9.5 | 12 weeks | 114 |
| TOTAL | 150 |
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning |
12.5 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment | Individual | 40% | 2,3,4 |
| Global Media Essay | Individual | 30% | 2,3 |
| Online Tests | Individual | 30% | 1,2,3,4 |
Content
- Concepts such as globalisation, cultural intelligence and media imperialism
- Skills in verbal, non-verbal and mediated intercultural communications
- Analysis of various global media industries such as journalism, advertising, games, social media, public relations and content creation and distribution
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.