Overview

This unit examines different social media platforms from a socio-technical perspective. It introduces students to contemporary debates about regulation, moderation and management of social media. Students will draw on industry-standard strategies and techniques to manage social media channels and provide appropriate content strategies to engage audiences.

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify the role of social media industries from a technical, social and cultural perspective
  • Examine cases of social, culturally diverse, and Indigenous perspectives on social media strategy and engagement
  • Identify and implement effective social media strategies for personal and for company accounts
  • Identify the impact of regulation on social media strategy and industry

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class		 2.00  12 weeks  24
Online
Lecture (asynchronous)		 1.00  12 weeks  12
Specified Activities
Various		 3.00  12 weeks  36
Unspecified Activities
Various		 6.50  12 weeks  78
TOTAL     150

Assessment

Type Task Weighting ULO's
Poster Individual 20%  1,2,4 
In-Class Presentation Group 40%  1,2,4
Applied Project Individual  40%  1,2,3,4

Content

  • Introduction to social media platform socio-technical perspectives
  • Regulation and moderation of social media content
  • Introduction to social media strategy
  • Planning for social media engagement
  • Evaluation of social media management techniques
  • Graduate Attributes:
  • Communication 1 - Verbal Communication
  • Communication 2 - Communicating using different media
  • Teamwork 1 - Collaboration and negotiation
  • Digital Literacies 1 - Information literacy
  • Digital Literacies 2 - Technical literacy

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.