Master of Business Information Systems
Specialising in Digital Marketing
Choose your specialisation
Accounting
With strong links to industry partners and professional bodies, the accounting specialisation provides a strong theoretical and practical foundation.
Business Analytics
This specialisation focuses on machine learning in business and the skills used to deliver insights from data through visualisation techniques.
Digital Marketing
Learn to build businesses with confidence by understanding how to use traditional and data-led marketing strategies with this Digital Marketing specialisation.
Entrepreneurship
This specialisation gives you the tools to develop the mindset needed to lead and manage high-growth organisations through innovation.
Finance
This specialisation delivers a practical and theoretical approach to Finance and has strong links with industry partners and professional bodies.
Financial Technologies
This cutting edge FinTech specialisation blends theory with practical applications, giving you the expertise to accelerate your career.
Human Resource Management
This specialisation is designed to give you the essential theoretical skills and practical experience to create dynamic workplace cultures.
International Business
Learn how to do business within an international context during one of our innovation study tours or internship placements in Europe, America, or Asia.
Research
Become familiar with writing a research plan and then using this knowledge to conduct practical research and write a business research thesis.
Project Management
This specialisation equips you with real-world experience, and the tools, knowledge, and innovation, to manage diverse, complex projects.
Social impact
Create and lead positive social change with a Swinburne postgraduate course in Social Impact - for professionals seeking deeper skills and a more meaningful future.
Supply Chain Innovation
This specialisation is co-designed with industry partners and uniquely combines supply chain management, design thinking and data analytics.
Overview
The Master of Business Information Systems bridges the gap between coders and business decision-makers. Become proficient at both skillsets and emerge ready to occupy an untapped space. You’ll develop technical skills, analytical communication, data visualisation, and strategic skills that you can apply to a number of practical opportunities.
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Your specialisation
Digital Marketing
Learn to build businesses with confidence by understanding how to use traditional and data-led marketing strategies. The Digital Marketing Specialisation gives you the knowledge to understand how consumer behaviour, branding and creative innovation, and a data mindset, can help you succeed in the industry.
Upgrade your skills
- Data analysis
- Data Visualisation
- Business analysis
- Project management
- Database analysis and design
Stretch your career further
Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The below examples demonstrate the types of roles graduates can attain.
- Data analyst
- Business analyst
- ICT project manager
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Professional accreditations
Why Swinburne?
Top 10 Australian university for Computer Science and Electronics
85.1% of students found employment within 4 months of graduating
The median income for PG graduates nine years out is $105.5K
Ranked top 100 in the world for Computer Science and Engineering
