Master of Marketing
Specialising in Social Media
Choose your specialisation
Accounting
With strong links to industry partners and professional bodies, the accounting specialisation provides a strong theoretical and practical foundation.
Business Analytics
This specialisation focuses on machine learning in business and the skills used to deliver insights from data through visualisation techniques.
Business Information Systems
The Business Information Systems specialisation teaches students how businesses can exploit technology to improve their decision making.
Entrepreneurship
This specialisation gives you the tools to develop the mindset needed to lead and manage high-growth organisations through innovation.
Finance
This specialisation delivers a practical and theoretical approach to Finance and has strong links with industry partners and professional bodies.
Financial Technologies
This cutting edge FinTech specialisation blends theory with practical applications, giving you the expertise to accelerate your career.
Human Resource Management
This specialisation is designed to give you the essential theoretical skills and practical experience to create dynamic workplace cultures.
International Business
Learn how to do business within an international context during one of our innovation study tours or internship placements in Europe, America, or Asia.
Project Management
This specialisation equips you with real-world experience, and the tools, knowledge, and innovation, to manage diverse, complex projects.
Research
Become familiar with writing a research plan and then using this knowledge to conduct practical research and write a business research thesis.
Social impact
Create and lead positive social change with a Swinburne postgraduate course in Social Impact - for professionals seeking deeper skills and a more meaningful future.
Social Media
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
Supply Chain Innovation
This specialisation is co-designed with industry partners and uniquely combines supply chain management, design thinking and data analytics.
Overview
Our Master of Marketing gives you a deep understanding of target markets and how to communicate with them. Learn how to influence behaviour and communicate creatively across different digital platforms, devising innovations that are novel and disruptive. Our course offers real-world cases and practical applications, preparing you for business success.
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Your specialisation
Social Media
A strong personal brand can’t exist without strategy. Our Social Media specialisation teaches you how to increase engagement and monitor results for maximum impact. Gain practical experience writing persuasive copy for the web and mobile media, planning a strategy, and creating a blog.
Upgrade your skills
- Market orientation & research
- Segmentation, targeting & positioning
- Strategic decision making
- Critical thinking & creative problem solving
- Digital marketing
Stretch your career further
Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The below examples demonstrate the types of roles graduates can attain.
- Managers & Executives
- Career movers
- Brand managers
- Market researchers
- Aspiring marketers
- Digital marketers
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Strong industry connections and co-creation
The Master of Marketing allows you to quickly incorporate what you’re learning into the workplace. Our course content focuses on experiential learning – real clients, live projects and interactions with industry partners. We aim to give you relevant, practical experience for career success.
Professional accreditation
Industry partners
Why Swinburne?
Top 5% of the world’s higher education business schools
85.1% of students found employment within 4 months of graduating
The median income for PG graduates one year out is $79.5K
Business graduate employers include Telstra, NAB, ANZ and IBM
Fast track your course*
A fast-track course gives you the same qualifications as a ‘regular course’, but is completed in a shorter amount of time. Designed for those who already have business or industry experience, you’ll participate in workshops, with assessments based on the workplace.
*Example fast-tracked durations:
Qualifications
Applicants are required to have completed one of the following:
- a bachelor degree (or higher award) in any discipline from a recognised higher education institution or equivalent or
- the Postgraduate Qualifying Program (available to International applicants only)
Applicants who have additional qualifications are eligible to enter the program with Advanced Standing and may be able to complete the program in less than two years.
1 year duration (full-time, or equivalent part-time)
Applicants who have completed one of the following may be able to complete the program in 1 year of full-time study (or equivalent part-time study):
- the Graduate Certificate in Financial Technologies; or
- an honours bachelor degree in a related discipline
1.5 year duration (full-time, or equivalent part-time)
Applicants who have completed one of the following may be able to complete the program in 1.5 years of full-time study (or equivalent part-time study):
- a bachelor degree in a related discipline; or
- a graduate certificate in a related discipline; or
- a bachelor degree (or higher award) in any discipline and have two years relevant work experience* or
- the Postgraduate Qualifying Program (available to International applicants only) PLUS either previous related discipline Higher Education Study, OR a minimum of two years relevant work experience*
Applicants are required to have completed one of the following:
- a bachelor degree (or higher award) in any discipline from a recognised higher education institution or equivalent or
- the Postgraduate Qualifying Program (available to International applicants only)
Applicants who have additional qualifications are eligible to enter the program with Advanced Standing and may be able to complete the program in less than two years.
1 year duration (full-time, or equivalent part-time)
Applicants who have completed one of the following may be able to complete the program in 1 year of full-time study (or equivalent part-time study):
- the Graduate Certificate in Financial Technologies; or
- an honours bachelor degree in a related discipline
1.5 year duration (full-time, or equivalent part-time)
Applicants who have completed one of the following may be able to complete the program in 1.5 years of full-time study (or equivalent part-time study):
- a bachelor degree in a related discipline; or
- a graduate certificate in a related discipline; or
- a bachelor degree (or higher award) in any discipline and have two years relevant work experience* or
- the Postgraduate Qualifying Program (available to International applicants only) PLUS either previous related discipline Higher Education Study, OR a minimum of two years relevant work experience*
Work experience
Relevant professional/managerial experience and evidence of academic capability will be determined by the Faculty PVC (or delegate) with reference to faculty-determined guiding principles. Applicants must submit a curriculum vitae (CV) with their application.
Documents substantiating relevant experience are required, clearly detailing roles and duration and evidence of formal and non-formal learning. Where relevant experience is used for the basis of admission, no further recognition for prior learning/credit can be granted on that basis.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65% or above
- or equivalent measures available at English language requirements.
Need to undertake an English assessment for entry?
A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
Recognition of prior learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.
Finding your fit
At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.
-
Master of Business Information Systems
-
Graduate Certificate of Human Resource Management
How credit points work
To qualify for the award of Master of Marketing students must complete (200 credit points) comprising:
- 4 foundation units (50 credit points)
- 8 core units (100 credit points)
- 4 units comprising one specialisation or four elective units (50 credit points)
Your units
Graduate Certificate
Completing 4 core units entitles you to the graduate certificate.
| Units of study | Unit code |
|---|---|
| Core units | |
|
Opportunity Discovery, Creativity and Design
Core unit, 12.5 credit points |
ENT60009 |
|
Data Empowered Marketing
Core unit, 12.5 credit points |
MKT60011 |
|
Consumer Behaviour
Core unit, 12.5 credit points |
MKT60012 |
|
Global Digital Marketing
Core unit, 12.5 credit points |
MKT70017 |
Graduate Diploma
Completing and additional 2 core units and 2 specialisation or elective units entitles you to a graduate diploma.
Note: This qualification is an exit award only.
| Units of study | Unit code |
|---|---|
| Core units | |
|
Services Marketing and Customer Management
Core unit, 12.5 credit points |
MKT70020 |
|
Customer Experience Management
Core unit, 12.5 credit points |
MKT70021 |
Masters degree
Completing an additional 4 foundation units, 2 core units, 2 specialisation or elective units entitles you to the masters.
| Units of study | Unit code |
|---|---|
| Core units | |
|
Opportunity Discovery, Creativity and Design
Core unit, 12.5 credit points |
ENT60009 |
|
Data Empowered Marketing
Core unit, 12.5 credit points |
MKT60011 |
|
Consumer Behaviour
Core unit, 12.5 credit points |
MKT60012 |
|
Global Digital Marketing
Core unit, 12.5 credit points |
MKT70017 |
|
Services Marketing and Customer Management
Core unit, 12.5 credit points |
MKT70020 |
|
Customer Experience Management
Core unit, 12.5 credit points |
MKT70021 |
|
Marketing Strategy and Planning
Core unit, 12.5 credit points |
MKT80010 |
|
Marketing Communications Agency
Core unit, 12.5 credit points |
MKT80015 |
| Foundation units | |
|
Management Analysis and Problem Solving
Foundation unit, 12.5 credit points |
MGT60040 |
|
Business Sustainability and Social Impact
Foundation unit, 12.5 credit points |
MGT60042 |
|
Future Management Skills
Foundation unit, 12.5 credit points |
MGT60043 |
|
Marketing Management
Foundation unit, 12.5 credit points |
MKT60010 |
Want to see the full range of electives?
Learn about all the electives you can take in the course handbook.
Social Media specialisation units
| Units of study | Unit code |
|---|---|
|
Writing for Social and Mobile Media
Specialisation unit, 12.5 credit points |
MDA70001 |
|
Social Media Branding and Engagement
Specialisation unit, 12.5 credit points |
MDA80007 |
|
Data Analytics and Visualisation
Specialisation unit, 12.5 credit points |
MDA80009 |
|
Social Media Analytics
Specialisation unit, 12.5 credit points |
MDA80012 |
2025 fees
Yearly fee* ($AUD)
$35,120
Total fee* ($AUD)
$70,240
2025 fees
Yearly fee* ($AUD)
$46,560.00
Fees are estimates only
The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply for units studied in 2025 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.
How do I pay my fees?
FEE-HELP is a loan given to eligible full-fee paying higher education students to help pay part or all of their tuition fees. The Commonwealth Government pays the amount of the loan directly to Swinburne.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Finances
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for FEE-HELP
You’re eligible for a FEE-HELP loan if you are studying an undergraduate or postgraduate degree, or UniLink or OUA course at Swinburne, and you:
- are an Australian citizen doing at least one unit of your course in Australia; or
- hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
- hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens
- are undertaking bridging study for overseas trained professionals and will be living in Australia for the duration of this study
- have not exceeded the new combined Help Loan limit.
The HELP limit is the maximum amount you can borrow from the government in your lifetime towards your education costs. It is fixed and cannot be topped up.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
The fee shown in the capped amount for 2025.
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
This amenities fee is included within your annual tuition fee listed above. The fee shown is the capped amount for 2025.
Please refer to the Student Services Amenities Fee page for more information.
SSAF fee* ($AUD)
$365
SSAF fee* ($AUD)
$365
Scholarships
Scholarship applications for 2025 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 20 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Apply through an agent
Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.
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“Industry 4.0 offers industry significant advantages in productivity and competitiveness. Swinburne’s Industry 4.0 strategy leverages our capabilities across research, higher education as well as pathways and vocational education. Our research partnerships with industry provide deep insights into the skills needed for the workforce of the future. We have developed novel, tailored models for education and training in response to this.”
Professor Bronwyn Fox , Former Deputy Vice-Chancellor (Research and Enterprise)
