Master of Marketing
Specialising in Supply Chain Innovation
Choose your specialisation
Accounting
With strong links to industry partners and professional bodies, the accounting specialisation provides a strong theoretical and practical foundation.
Business Analytics
This specialisation focuses on machine learning in business and the skills used to deliver insights from data through visualisation techniques.
Business Information Systems
The Business Information Systems specialisation teaches students how businesses can exploit technology to improve their decision making.
Entrepreneurship
This specialisation gives you the tools to develop the mindset needed to lead and manage high-growth organisations through innovation.
Finance
This specialisation delivers a practical and theoretical approach to Finance and has strong links with industry partners and professional bodies.
Financial Technologies
This cutting edge FinTech specialisation blends theory with practical applications, giving you the expertise to accelerate your career.
Human Resource Management
This specialisation is designed to give you the essential theoretical skills and practical experience to create dynamic workplace cultures.
International Business
Learn how to do business within an international context during one of our innovation study tours or internship placements in Europe, America, or Asia.
Project Management
This specialisation equips you with real-world experience, and the tools, knowledge, and innovation, to manage diverse, complex projects.
Research
Become familiar with writing a research plan and then using this knowledge to conduct practical research and write a business research thesis.
Social impact
Create and lead positive social change with a Swinburne postgraduate course in Social Impact - for professionals seeking deeper skills and a more meaningful future.
Social Media
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
Supply Chain Innovation
This specialisation is co-designed with industry partners and uniquely combines supply chain management, design thinking and data analytics.
Overview
Our Master of Marketing gives you a deep understanding of target markets and how to communicate with them. Learn how to influence behaviour and communicate creatively across different digital platforms, devising innovations that are novel and disruptive. Our course offers real-world cases and practical applications, preparing you for business success.
Your specialisation
Supply Chain Innovation
This Supply Chain specialisation is co-designed with industry partners and uniquely combines supply chain management, design thinking and data analytics. Learn to think like an innovator driven by technology while developing the skills businesses need to compete with sustainable supply chains. Completing this course gives you the opportunity to add a Six Sigma Green Belt to your qualifications.
Upgrade your skills
- Market orientation & research
- Segmentation, targeting & positioning
- Strategic decision making
- Critical thinking & creative problem solving
- Digital marketing
Stretch your career further
Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The below examples demonstrate the types of roles graduates can attain.
- Managers & Executives
- Career movers
- Brand managers
- Market researchers
- Aspiring marketers
- Digital marketers
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Strong industry connections and co-creation
The Master of Marketing allows you to quickly incorporate what you’re learning into the workplace. Our course content focuses on experiential learning – real clients, live projects and interactions with industry partners. We aim to give you relevant, practical experience for career success.
Professional accreditation
Industry partners
Why Swinburne?
Top 5% of the world’s higher education business schools
85.1% of students found employment within 4 months of graduating
The median income for PG graduates one year out is $79.5K
Business graduate employers include Telstra, NAB, ANZ and IBM
