Diploma of Digital Marketing

Overview

The Diploma of Digital Marketing ensures you gain skills and knowledge to maximise employment opportunities in this dynamic and growing industry. You will learn about the holistic digital landscape including omnichannel campaigns, social media, marketing strategies, automation and performance testing.

Get a copy of our course guide

This is a nationally approved vocational course that is recognised throughout Australia.

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Skills you’ll learn

Strategic thinking
Communication
Digital skills
Planning
Automation
Evaluation

Your career opportunities

Digital Marketing Manager
Digital Marketing Coordinator
Marketing Automation Specialist
Digital Communications Manager
Social Media Manager
Performance Marketing Manager

Further education

Location options

Hawthorn

Why Swinburne?

1st Australian university to deliver this course

Fast growing industry

(Source: Seek Australia)

Self-paced online delivery

Pathway to further studies

Source

Admissions

Applicants require a minimum of completion of Year 12 or equivalent. Non school leavers without formal qualification are welcome to apply. Students undertaking the Diploma of Digital Marketing are expected to have high level digital skills, .

Other requirements

Technical Requirements

To use Collaborate Ultra within the CANVAS learning management platform, students will need headphones and a computer with a microphone and camera that is connected to the internet.

Admission requirements

Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.

English language requirements

Satisfactory completion of one of the following:

IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65% or above
or equivalent measures available at English language requirements.

Need to undertake an English assessment for entry?

A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.

Book your Pearson Test of English

Credit transfer

Credit transfer is the recognition of academic credits gained through formal study (i.e. units of competency) completed either at another institute or in another qualification. The total amount of credit will vary from individual to individual, based on the unit/s that have been successfully completed.

Learn more about credit

Recognition of prior learning

Recognition of Prior Learning (RPL) is the process of transferring the skills and knowledge that you have acquired over your lifetime (irrespective of how they were obtained) against the requirements of the unit.

RPL is an assessment process that requires you to provide evidence that demonstrates how you meet the requirements of the unit/s. The amount and types of evidence you will need to provide will depend on the unit requirements.

Learn more about RPL

Finding your fit

At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.

Diploma of Business

Discover more (Diploma of Business)
Diploma of Social Media Marketing

Discover more (Diploma of Social Media Marketing)

Course structure

Students need to complete 8 core units on campus.

The course is run in a hybrid mode (a combination of on campus and online classes).

Core units

Diploma

Nominal indicative hours: 720

Your units

Diploma of Digital Marketing

Units of study	Unit code
Core units
Conduct omnichannel marketing Core unit	NAT10931001
Plan and conduct performance marketing Core unit	NAT10931002
Facilitate organic and earned marketing Core unit	NAT10931003
Apply marketing automation Core unit	NAT10931004
Test to optimise performance Core unit	NAT10931005
Write persuasive copy Core unit	BSBMKG555
Develop social media engagement plans Core unit	BSBMKG546
Develop strategies to monetise digital engagement Core unit	BSBMKG547

2025 fees

Full fee* ($AUD)

$7,500

Yearly fee* ($AUD)

$0.00

2025 fees

Yearly fee* ($AUD)

$0.00

Fees are estimates only

Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2025 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.

Fees are estimates only

The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.

How do I pay my fees?

You can pay your Swinburne fees in person, via credit card, BPAY, or at Australia Post. Check to see if loans and employer sponsored training are also available.

Find out more about fees

International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.

To pay your fees:

log in to My Financials
check your Australian bank account details are correct
check your Statement of Account to see how much you owe
pay using your preferred payment method.

Learn more about paying your fees

Concessions rates for vocational students

If you’re enrolling in a Certificate IV-level program or below, are eligible for a government-subsidised training place and hold a valid concession card, you may be eligible for a concession of 80 per cent off the published fee of your unit(s) tuition – which means you’ll only be charged 20 per cent of the published fee.

Learn more about concession rates

Student services and amenities fee

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

From 1 January 2024, all courses at the Diploma level and higher will contribute to the Student Services and Amenities fee.

Please refer to the Student Services Amenities Fee page for more information.

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

This amenities fee is included within your annual tuition fee listed above. The fee shown is the capped amount for 2025.

Please refer to the Student Services Amenities Fee page for more information.

SSAF fee* ($AUD)

$351.00

SSAF fee* ($AUD)

$351.00

Learn more about SSAF

Scholarships

Scholarship applications for 2025 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.

Our handy guide will assist you to gather documents for your application.

Learn more about scholarships

When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 30 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.

Learn more about scholarships

Apply through an agent

Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.

Representatives and agents

10931NAT

Search for agents

Apply directly

Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.

Course code

10931NAT

Apply directly

Apply through VTAC

International students currently studying Year 12 in Australia must apply through VTAC. VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.

VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.

Hawthorn VTAC code

3400213374

Apply through VTAC

Start dates

Location

Last date to apply

Start dates

August intake

Hawthorn

30-July-2025

04-August-2025

Start dates

Location

Start dates

August intake

Hawthorn

04-August-2025

Upcoming events

A Day in the Life of a Swinburne Student | Creative

08-April-2025

A Day in the Life of a Swinburne Student | STEM, Aviation & Health

09-April-2025

A Day in the Life of a Swinburne Student | Social Impact and Innovation

10-April-2025

Overview

Entry requirements

Study structure

Fees & Scholarships

How to apply

Overview

Are you in high school?

Skills you’ll learn

Your career opportunities

Further education

Location options

Why Swinburne?

Admission requirements

Need to undertake an English assessment for entry?

Diploma of Digital Marketing

Fees are estimates only

Fees are estimates only