Bachelor of Aviation/Bachelor of Business
Majoring in Marketing
RC
Choose your major
Accounting
Learn to deliver insights that drive business outcomes, while appreciating how profit and purpose are the foundations of future, sustainable business.
Business Administration
Gain an essential understanding of business operations, including organisational behaviour and managing workplace relations, alongside a range of practical skills.
Business Analytics and Analysis
Business analysts often act as bridges between management and those with more technological leanings. This major will teach you how to speak both business and tech languages.
Entrepreneurship
Develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.
Finance
This CFA-affiliated program is designed to build careers in investment banking, financial consultancy, asset management, financial securities, trading stocks and brokerage.
Human Resource Management
Discover how to manage people, create a productive working environment and build a positive workplace culture.
Logistics and Supply Chain Management
Equip yourself with the skills needed to access career opportunities in logistics and supply chain management, international trade, procurement, inventory management and distribution.
Management
Learn about the role of management in business and discover how key resources must be strategically planned, effectively deployed, monitored and controlled to meet strategic business objectives.
Marketing
Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
Sports Management
Develop the business mindset needed to run sport organisations and venues, identify risks and seize opportunities.
Overview
Become a professional pilot who also excels in the boardroom with a Bachelor of Aviation / Bachelor of Business. Gain a commercial pilot license through CAE with Melbourne Flight Training and prepare to enter the industry supercharged with a variety of skills.
Get more for your ATAR
Looking for a uni with state-of-the-art facilities, guaranteed industry experience and a supportive community? Find your dream course and make Swinburne your #1 VTAC preference.
Your major
Marketing
Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. In this major, you'll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver the integrated marketing strategies.
Your industry experience
Bolster your CV with industry experience while you study through our Work Integrated Learning programs. These are guaranteed as part of our bachelor degrees and can include placements, internships or industry-linked projects in organisations including Qantas and Melbourne Airport.
Skills you’ll learn
- Professional piloting
- Safety risk management
- Human factors understanding
- Interpersonal skills
- Problem solving
- Research
Your career opportunities
- Professional pilot
- Aviation consultant
- Aviation regulatory and safety services manager
- Marketing specialist
- Market research manager
- Advertising consultant
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Professional accreditations
Why Swinburne?
A leader in aviation education for more than more than 30 years
Top 5% of the world’s higher education business schools
Top 300 for Business and Economics
Times Higher Education World University Ranking by Subject 2023#1 in Melbourne for student support
Qualifications
One of the following:
- successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
- completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees).
Guaranteed Entry ATAR
RC
Lowest ATAR to receive an offer in 2024 [after adjustment factors]
69.2
You’ll be guaranteed a place in this course if you meet or exceed the ATAR Guaranteed Entry Score, provided you meet the course prerequisites.
If your ATAR is below the guaranteed entry score, you can still be offered a place as your ATAR may be adjusted based on subject adjustments, equity schemes or other factors.
Subject adjustments:
- A study score of 25 in any Business, any Information Technology, any Mathematics, Physics, Global Politics or Psychology equals 2 aggregate points per study.
- A study score of 30 in any Business, any Information Technology, any Mathematics, Physics, Global Politics or Psychology equals 3 aggregate points per study.
Overall maximum of 15 points. Subject adjustment points are applied to the aggregate, not the ATAR.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
*Applicants without a formal qualification but with significant and relevant work experience will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
Successful completion of Australian Year 12, or equivalent overseas qualification.
Course prerequisites
- VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as Alternate Language (EAL) or equivalent
- VCE Units 3 and 4: a minimum study score of 20 in any Mathematics or equivalent
Meeting the minimum entry requirements for the course does not guarantee offer of a place. See Admissions at Swinburne, for general information about admission process.
Applicants who do not meet the mathematics prerequisites for this course will be required to successfully complete Swinburne’s MathsLink Methods bridging program.
- VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as Alternate Language (EAL) or equivalent
- VCE Units 3 and 4: a minimum study score of 20 in any Mathematics or equivalent
Meeting the minimum entry requirements for the course does not guarantee offer of a place. See Admissions at Swinburne, for general information about admission process.
Other requirements
Prior to selection, all shortlisted candidates are required to complete a skills assessment test, conducted at CAE Oxford Aviation Academy in late November. They are designed to determine a candidate's understanding of a career as a professional pilot and their suitability to undertake the program. The skills assessment test is composed of a series of computer-based assessments that cover pilot aptitude, including hand–eye coordination, motor skills and spatial awareness.
Although not an entry requirement, students must also satisfy the statutory Class 1 medical requirements of the Civil Aviation Safety Authority if undertaking practical flying training to commercial level.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. Check admission requirements for general information about the admission process.
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
Recognition of prior learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.
Apply for a pathway course
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides credit (advanced standing) to the second.
-
8 months full-time, 4 units max credit
Diploma of Engineering (UniLink)
Note: This information should be used as a guide for those who have completed a course and are seeking credit into another course. For those yet to commence their course, during the time taken to complete, this information may change. Credit available may vary depending on the major selected within any given degree. Progression to professional degrees may be subject to additional criteria or academic performance.
How credit points work
Successful completion of the Bachelor of Aviation / Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
What your course could look like
These are some examples of the units currently in this course. Your sequence may vary depending on unit availability, prerequisite requirements and the semester in which you commenced your course.
| Units of study | Unit code |
|---|---|
| Core units | |
|
The Global Aviation System
Core unit , 12.5 credit points |
AVA10001 |
|
Aviation Legal and Regulatory Framework
Core unit , 12.5 credit points |
AVA10010 |
|
Aviation Project: Blue Sky Ideas
Core unit , 12.5 credit points |
AVA10014 |
|
Airline Operations Management
Core unit , 12.5 credit points |
AVA20022 |
|
Aviation Safety and Risk Management
Core unit , 12.5 credit points |
AVA20023 |
|
Aviation Project: Managing Implementation
Core unit , 12.5 credit points |
AVA20024 |
|
Advanced Aviation Analytics and Research Skills
Core unit , 12.5 credit points |
AVA30005 |
|
Current and Future Aviation Technologies and Operational Concepts
Core unit , 12.5 credit points |
AVA30006 |
|
Aviation Capstone 1: Project Planning
Core unit , 12.5 credit points |
AVA30008 |
|
Aviation Capstone 2: Project Implementation
Core unit , 12.5 credit points |
AVA30009 |
|
Private Pilot Licence Theory
Core unit , 12.5 credit points |
AVT10005 |
|
Commercial Pilot Licence Theory 1
Core unit , 12.5 credit points |
AVT10006 |
|
Commercial Pilot Licence Theory 2
Core unit , 12.5 credit points |
AVT20003 |
|
Air Transport Pilot Licence Theory 3
Core unit , 12.5 credit points |
AVT30002 |
|
Air Transport Pilot Licence Theory 1
Core unit , 12.5 credit points |
AVT30003 |
|
Air Transport Pilot Licence Theory 2
Core unit , 12.5 credit points |
AVT30004 |
| Units of study | Unit code |
|---|---|
| Core units | |
|
Financial Information for Decision Making
Core unit , 12.5 credit points |
ACC10007 |
|
Economics for Business Decision Making
Core unit , 12.5 credit points |
ECO10005 |
|
Contemporary Management Principles
Core unit , 12.5 credit points |
MGT10009 |
|
Marketing and the Consumer Experience
Core unit , 12.5 credit points |
MKT10009 |
|
Business Digitalisation
Core unit , 12.5 credit points |
INF10024 |
|
Business Consulting Project
Core unit , 12.5 credit points |
BUS30032 |
|
Creative Mindset and Entrepreneurship
Core unit , 12.5 credit points |
BUS10015 |
|
Business Practice Core Option*
Core unit |
|
| Major units (Marketing) | |
|
Marketing and Innovation
Major unit , 12.5 credit points |
MKT20031 |
|
Business for Sustainability, Social Change and Impact
Major unit , 12.5 credit points |
BUS10014 |
|
Integrated Marketing Communication
Major unit , 12.5 credit points |
MKT20021 |
|
Marketing Research and Analytics
Major unit , 12.5 credit points |
MKT20019 |
|
Frontiers in Digital Marketing
Major unit , 12.5 credit points |
MKT20032 |
|
Marketing Insights
Major unit , 12.5 credit points |
MKT30018 |
|
Consumer Behaviour
Major unit , 12.5 credit points |
MKT20025 |
|
Marketing Strategy and Planning
Major unit , 12.5 credit points |
MKT30016 |
Want to learn more about the available majors?
Learn about all the units you can take in each available major from the course handbook.
2025 fees
Yearly fee* ($AUD)
$13,153
Total fee* ($AUD)
$52,612
2025 fees
Yearly fee* ($AUD)
$0.00
Fees are estimates only
Published student tuition fees for 2025 unit enrolments in HE Commonwealth Supported Place (CSP) and Undergraduate Full Fee Paying (FFP) are subject to change based on individual circumstances at enrolment. Fees may vary for units studied in future years, with part-time fees being proportionally lower depending on the number of units taken per semester. Enrolled students will receive reasonable notice of any fee changes before payment is due.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.
Flying training fees
Additional fees and costs are applicable to the flying training (practicum) units that form part of this course. You should take these flying training fees into account when considering this course. Eligible students can elect to enrol in the Graduate Certificate of Aviation (Piloting) to access FEE-HELP to assist with flying training fees.
How do I pay my fees?
HECS-HELP is a loan and discount scheme available to you if you are eligible and enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of your contribution amount. You can also choose to pay your fees up front.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Financials
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for HECS-HELP
You are eligible for a HECS-HELP loan if you have been offered a Commonwealth Supported Place (CSP) for an undergraduate degree at Swinburne or a UniLink course, and you:
- are an Australian citizen and doing at least one unit of your course in Australia; or
- hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
- hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
The fee shown in the capped amount for 2025.
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
This amenities fee is included within your annual tuition fee listed above. The fee shown is the capped amount for 2025.
Please refer to the Student Services Amenities Fee page for more information.
SSAF fee* ($AUD)
$365
SSAF fee* ($AUD)
$365
Scholarships
Scholarship applications for 2025 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 20 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Professional placement fees
Students who participate in a six- or 12-month professional placement will be subject to an increase in total course fees.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.
Apply through VTAC
International students currently studying Year 12 in Australia must apply through VTAC. VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.
VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.
Closing date
Applications for Round 1 close on 20 December. Applications submitted after this date may be considered in later rounds.