Airline Business Strategy
12 Hours face to face + Blended
One Semester or equivalent
Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
This unit of study will provide students with the knowledge and skills to identify, analyse or create an airline business model, including the financial, economic, marketing and management facets. Students will develop and integrate their understanding of underpinning elements such as yield and revenue management, route selection, fleet composition and maintenance to experience, evaluate and influence airline business dynamics.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Identify, appraise and discriminate key aviation business models and strategies
- Explain and discuss principles of economics including supply and demand, market forces and competitive strategies in an aviation context
- Interpret aviation company financial statements
- Describe and compare aviation capital budgeting techniques and funding mechanisms
- Explain and discuss key marketing concepts related to aviation such as yield management and service levels and delivery
- Demonstrate initiative, creativity, critical and reflective thinking and judgement by applying ethical management principles and functions effectively in a dynamic simulation of the airline business environment, balancing commercial, legal and safety factors to optimise operational performance according to business priorities
- Demonstrate effective professional communication in a simulation of a diverse, multidiscipline operational environment
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 2.00 | 12 weeks | 24 |
| On-campus Class | 1.00 | 12 weeks | 12 |
| Unspecified Activities Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Activity Report | Group | 20 - 30% | 1,2,3,4,5,6,7 |
| Business Plan | Individual | 20 - 30% | 1,2,3,4,5,6 |
| Presentation | Group | 20 - 30% | 1,2,4,5,7 |
| Research Report | Individual | 20 - 35% | 1,2,3,4,5 |
Content
- Financial Strategies
- Working with Financial Statements
- Capital Budgeting Techniques
- Funding Mechanisms
- Economic Strategies
- Understanding Market Forces
- Economics of Competition
- Management Strategies
- Business Models
- Strategic Planning
- Organisational Capability and Workforce Planning
- Marketing Strategies
- Market analysis, capacity controls and yield management
- Marketing tools and reservations’ systems
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.