Professional Practice: Client and Agency Management
Overview
The unit prepares students for their graduate career by developing a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects. Additionally students will have opportunities to further develop their interpersonal skills aimed at helping them to establish and manage both inter and intra agency relationships, and also relationships with clients. Students will undertake a project to communicate discipline specific skills to a wider audience. They will be expected to work collaboratively to identify issues, plan and develop operational plans for the workplace.
Requisites
50 credit points of Level 2 Units
01-June-2025
08-June-2025
08-February-2026
Learning outcomes
Students who successfully complete this unit will be able to:
- Adopt innovative and effective approaches to planning sustained communication activity
- Research, plan, implement and evaluate communication projects and campaigns
- Discuss the use and value of different media in professional communication
- Demonstrate confidence in planning and implementing a communication plan
- Identify effective approaches to working with clients on communication opportunities
- Discuss appropriate methods of evaluating the success of communication plans
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Live Online Class | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 3.00 | 12 weeks | 36 |
| Unspecified Activities Independent Learning | 6.50 | 12 weeks | 78 |
| TOTAL | 150 |
All Applicable Locations
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Portfolio | Individual | 40% | 2,4 |
| Presentation | Group | 20% | 1,2,3,4,5 |
| Project Report | Individual/Group | 40% | 1,2,3,4,5,6 |
Content
- Effective interpersonal skills
- Collaborative problem solving in a team environment
- Project management and leadership skills
- Managing individual workloads within project plans
- Management of financial and agency resources
- Communication issues in business and community contexts
- Professional reporting and presentation skills
- Self and peer evaluation
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.