Overview

This unit provides students with understanding of a range of communication strategies and their applications in a business environment. The unit will enhance students competencies in the principles and techniques for managing large and multidisciplinary communications projects. Students will be equipped to apply communications management research and skills to business projects, as well as identify and respond to potential business and communications issues.

Requisites

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Discuss innovative communication tools and critique their potential contribution to business and communication management
  • Use research skills to identify source information to analyse key leadership business issues
  • Critically analyse the role of communication in organisational knowledge construction
  • Apply analytical skills, techniques and technological knowledge to successfully manage project communication
  • Evaluate communication proficiently to a variety of audiences and operate as an effective member or leader of a diverse team

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Online
Lecture (asynchronous)		 1.00  12 weeks  12
On-campus
Class		 2.00  12 weeks  24
Unspecified Activities
Independent Learning		 9.50  12 weeks  114
TOTAL     150

Assessment

Type Task Weighting ULO's
Analytical EssayIndividual 30% 1,2,3,4 
Case StudiesGroup 35% 1,3,4,5 
Online Discussion ThreadsIndividual 35% 1,2,3 

Content

  • Communications across the organisation; methods and techniques.
  • Use of data, information and technology tools to source, exchange and transfer information
  • Application of research and market intelligence to communication management issues and projects
  • Research, implementation and evaluation of information for communication and leadership
  • Overview of project management techniques, strategies and issues within the organisation
  • Principles and techniques for managing large and multidisciplinary communications projects
  • Professional Communications in a digital Social Mobile World Collaboration
  • Communication challenges in a diverse global market place 
  • Enhancing presentations in a social media environment
  • Graduate Attribute – Communication Skills: Verbal communication
  • Graduate Attribute – Communication Skills: Communicating using different media
  • Graduate Attribute – Teamwork Skills: Collaboration and negotiation
  • Graduate Attribute – Teamwork Skills: Teamwork roles and processes
  • Graduate Attribute – Digital Literacies: Information literacy
  • Graduate Attribute – Digital Literacies: Technical literacy

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.