Overview

This unit aims to develop students’ design skills and understanding of technology and creativity working on future-focused branded environment projects. This unit will encourage students to research, explore and experiment with different technologies, materials, visual communication and interior architecture in experiential design scenarios.

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Demonstrate research, analytical and critical thinking skills in the development of and a response to, a project brief
  • Identify the principles of Branded Environments and theorise on potential future directions
  • Apply research and insights to inform the development of innovative future-focused design proposals
  • Represent spatial design proposals through a variety of traditional and emerging technologies and media

Teaching methods

Hawthorn

Activity Type Activity Total Hours Number of Weeks Hours Per Week Venue Type and Activity Detail
On-campus Studio 36 12 weeks 3 tutorial
Unspecified Activities Independent Learning 78 13 week 6 Independent study, Assignment preparation
Specified Activities Various 36 12 weeks 3 Readings, Workshop, Group work, Site visits
Total Hours: 150 Total Hours (per week): 12  

Assessment

Type Task Weighting ULO's
Project 1Individual/Group 20% 1,2 
Project 2Individual 30% 1,3,4 
Project 3Individual 50% 1,2,3,4 

Content

  • Trend forecasting and future-focused branded environments
  • Impact of new technologies on construction and production processes; and design processes
  • Social and ethical issues; and other challenges in relation to innovation and emerging technologies in the Branded Environment
  • Nexus of branding and interior architecture
  • Concepts, methods, tools and techniques used in the definition and design of user experience
  • Graduate Attribute – Communication Skills: Communicating using different media
  • Graduate Attribute – Teamwork Skills: Collaboration and negotiation
  • Graduate Attribute – Digital Literacies: Technical literacy

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.