Branded Environment Design Studio 2
36 hours Face to Face
One Semester or equivalent
Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
This unit builds deeper knowledge and skills of branded environments through an exploration of brand strategy, wayfinding and sustainability. Students will re-imagine brands, identify and propose brand extensions which develop meaningful customer experiences. Design projects will respond to complex sites, develop narratives and propose multi-sensory environments which align with commercial imperatives.
Requisites
Prerequisites
DIA10005
Interior Architecture CommunicationDDD10006 Introductory Design Studio
Rules
Pre-requisite
DIA10005 Interior Architecture Communication v1 OR
DDD10006 Introductory Design Studio v1
Equivalent
DBE30003 Retail Design Studio 2 v.1
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Research and analyse site information including environmental, cultural and social issues relevant to brands and commercial design environments
- Create a range of design possibilities for sites that reflect the relationships between brand, place and experience
- Develop a commercial design solution to a brief that shows a clear design process, synthesis of research and selection of appropriate design and communication tools
- Apply various graphic and verbal communication methods to develop and present comprehensive design proposals
Teaching methods
Hawthorn
Activity Type | Activity | Total Hours | Number of Weeks | Hours Per Week | Venue Type and Activity Detail |
---|---|---|---|---|---|
On-campus | Class | 36 | 12 weeks | 3 | Tutorial |
Specified Activities | Various | 28 | 12 weeks | 2.33 | Online modules eg: - Readings, Group work Site visits |
Unspecified Activities | Independent Learning | 86 | 12 weeks | 7.17 | Independent study, Assignment preparation |
Total Hours: | 150 | Total Hours (per week): | 12.5 |
Assessment
Type | Task | Weighting | ULO's |
---|---|---|---|
Project 1 | Individual/Group | 20% | 1,2 |
Project 2 | Individual/Group | 30% | 1,2,4 |
Project 3 | Individual/Group | 50% | 1,2,3,4 |
Content
- Site analysis, wayfinding and customer journey
- Brand strategy and sub-brands
- Placemaking
- Design process, communication tools and methodologies
- Sustainability and pre-fabrication
- Narrative and Experience design
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.