Branded Environment Design Studio 2
36 hours Face to Face
One Semester or equivalent
Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
This unit builds deeper knowledge and skills of branded environments through an exploration of brand strategy, wayfinding and sustainability. Students will re-imagine brands, identify and propose brand extensions which develop meaningful customer experiences. Design projects will respond to complex sites, develop narratives and propose multi-sensory environments which align with commercial imperatives.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Learning outcomes
Students who successfully complete this unit will be able to:
- Research and analyse site information including environmental, cultural and social issues relevant to brands and commercial design environments
- Create a range of design possibilities for sites that reflect the relationships between brand, place and experience
- Develop a commercial design solution to a brief that shows a clear design process, synthesis of research and selection of appropriate design and communication tools
- Apply various graphic and verbal communication methods to develop and present comprehensive design proposals
Teaching methods
Hawthorn
Type | Hours per week | Number of weeks | Total (number of hours) |
---|---|---|---|
Face to Face Contact (Phasing out) Tutorial | 3.00 | 12 weeks | 36 |
Specified Learning Activities (Phasing out) Various | 2.33 | 12 weeks | 28 |
Unspecified Learning Activities (Phasing out) Individual Study | 7.17 | 12 weeks | 86 |
TOTAL | 150 |
Sarawak
Type | Hours per week | Number of weeks | Total (number of hours) |
---|---|---|---|
Face to Face Contact (Phasing out) Tutorial | 3.00 | 12 weeks | 36 |
Specified Learning Activities (Phasing out) Various | 2.33 | 12 weeks | 28 |
Unspecified Learning Activities (Phasing out) Independent Learning | 7.17 | 12 weeks | 86 |
TOTAL | 150 |
Assessment
Type | Task | Weighting | ULO's |
---|---|---|---|
Project 1 | Individual/Group | 20% | 1,2 |
Project 2 | Individual/Group | 30% | 1,2,4 |
Project 3 | Individual/Group | 50% | 1,2,3,4 |
Content
- Site analysis, wayfinding and customer journey
- Brand strategy and sub-brands
- Placemaking
- Design process, communication tools and methodologies
- Sustainability and pre-fabrication
- Narrative and Experience design
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.