Overview

This unit builds deeper knowledge and skills of branded environments through an exploration of brand strategy, wayfinding and sustainability. Students will re-imagine brands, identify and propose brand extensions which develop meaningful customer experiences. Design projects will respond to complex sites, develop narratives and propose multi-sensory environments which align with commercial imperatives.

Requisites

Prerequisites
DIA10005 Interior Architecture Communication
DDD10006 Introductory Design Studio

Rules

Pre-requisite

DIA10005 Interior Architecture Communication v1 OR

DDD10006 Introductory Design Studio v1

Equivalent

DBE30003 Retail Design Studio 2 v.1

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Research and analyse site information including environmental, cultural and social issues relevant to brands and commercial design environments
  • Create a range of design possibilities for sites that reflect the relationships between brand, place and experience
  • Develop a commercial design solution to a brief that shows a clear design process, synthesis of research and selection of appropriate design and communication tools
  • Apply various graphic and verbal communication methods to develop and present comprehensive design proposals

Teaching methods

Hawthorn

Activity Type Activity Total Hours Number of Weeks Hours Per Week Venue Type and Activity Detail
On-campus Class 36 12 weeks 3 Tutorial
Specified Activities Various 28 12 weeks 2.33 Online modules eg: - Readings, Group work
Site visits
Unspecified Activities Independent Learning 86 12 weeks 7.17 Independent study, Assignment preparation
Total Hours: 150 Total Hours (per week): 12.5  

Assessment

Type Task Weighting ULO's
Project 1Individual/Group 20% 1,2 
Project 2Individual/Group 30% 1,2,4 
Project 3Individual/Group 50% 1,2,3,4 

Content

  • Site analysis, wayfinding and customer journey
  • Brand strategy and sub-brands
  • Placemaking
  • Design process, communication tools and methodologies
  • Sustainability and pre-fabrication
  • Narrative and Experience design

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.