Branded Environment Capstone
Overview
This unit enables students to explore new opportunities for branded environments through the research, development and completion of a design project based on an original hypothesis. Students will initiate a branded environment project of their own devising, synthesising skills and knowledge gained in previous units. They will engage in a philosophical and research based approach in order to explore different environmental, sustainable, cultural and commercial issues to forge innovation in an approach to the branded environment. The final outcome will show their ability to synthesise commercial agendas and design for human needs in a experiential approach to their chosen project.
Requisites
27-October-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Critically analyse current trends and identify opportunities through research and consultation, literature review and competitive frame analysis
- Implement an understanding of the philosophy and practice of branded environment applied to a medium to large-scale design project
- Synthesise design possibilities into a single, future-focused experiential design proposition
- Create a variety of design possibilities for a specific site that reflects the relationships between design theory, practice and human experience
- Develop a design solution to a brief that shows a clear design process, synthesis of research and selection of appropriate design and communication tools
- Evaluate the design process and final solution through concise, cohesive and well-structured documentation, design outcomes and presentations
Teaching methods
Hawthorn
| Activity Type | Activity | Total Hours | Number of Weeks | Hours Per Week | Venue Type and Activity Detail |
|---|---|---|---|---|---|
| On-campus | Class | 72 | 12 weeks | 6 | Studio |
| Specified Activities | Various | 72 | 12 weeks | 6 | Readings, Group work, Site visits |
| Unspecified Activities | Independent Learning | 156 | 12 weeks | 13 | Independent study, Assignment preparation |
| Total Hours: | 300 | Total Hours (per week): | 25 | ||
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Project 1 | Individual/Group | 30% | 1,2 |
| Project 2 | Individual | 20% | 1,2,3,4,5,6 |
| Project 3 | Individual | 50% | 1,2,3,4,5,6 |
Content
- Relationship between retailing, culture, business strategy and interior architecture
- Human behaviour and spatial interaction
- Concepts, methods, tools and techniques used in the definition and design of user experience
- Placemaking and cultural context
- Wayfinding, brand and visual communication
- Brand strategy and space
- Graduate Attribute – Teamwork roles and processes
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.