Overview

This unit introduces a range of industry standard practices, including design presentation and production processes for print and screen communications. It includes workflow for production, methods of selection, sourcing and specifying of material and/or process suppliers and manufacturers in relation to a design project. Various aspects of production will be explored, including articulating designs to manufacturers, software and design methods that support design as activity for production, mass production or one to-many communications. This unit develops professional presentation and communication skills. Students develop a portfolio, proposal writing, presentations and workshops in preparation for professional practice.

Requisites

Prerequisites
DCO30011 Industry Workshops

Rule 

200 credit points in BH-DESCMN2

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Determine industry standard systems, methodologies and technologies relevant to communication design practice
  • Evaluate production techniques for their communicative potential and suitability to particular design projects
  • Identify and communicate design and production requirements to suppliers and manufacturers
  • Evaluate the sustainable aspect of design projects
  • Produce a folio presentation edited for appropriate media aimed at a specific target audience
  • Articulate the critical evaluation, intention, process and outcome of a project, as a presentation to an industry panel.

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class
4.00 12 weeks 48
On-campus
Studio
3.00 12 weeks 36
Online
Learning activities
3.33 12 weeks 40
Online
Learning activities
6.33 12 weeks 76
Unspecified Activities
Various
8.33 12 weeks 100
TOTAL300

Assessment

Type Task Weighting ULO's
Major Design ProjectIndividual/Group 40% 1,2,3,4 
Minor Design ProjectIndividual 20% 1,2,3 
PortfolioIndividual 25% 5,6 
PresentationGroup 15% 

Content

  • Designing communication that exploits the potential of specific media
  • Design workflow for specific production processes
  • Desktop pre-press and design practice
  • Printing and screen media technologies
  • Sourcing and communicating design requirements with suppliers
  • Preparing and presenting a folio of design project work

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.