Overview

This unit aims to expand students' photographic knowledge and image making skills. The students will be introduced to studio lighting with a focus on developing creative outcomes for professional design practice. Students will be required to research images and current trends in studio practice. The students will be introduced to the role of art direction in relation to photography. They will be given the opportunity to explore a variety of techniques for creating images and extend their knowledge of post-production techniques.

Requisites

Prerequisites
DCO10004 Photography for Design

AND

Assumed Knowledge
Competency in a range of web technologies and creative camera controls including depth of field and movement

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Employ design principles and creative camera controls within the studio environment
  • Identify current trends in photographic image making and apply them to design briefs
  • Apply a range of studio lighting techniques for effective image making
  • Plan a photographic shoot taking into account copyright/ethical issues related to professional practice
  • Differentiate between the roles of the art director and photographer to produce a design outcome
  • Integrate the use of postproduction techniques and apply them to professional design projects

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Studio
3.00 12 weeks 36
Unspecified Activities
Various
2.00 12 weeks 24
Unspecified Activities
Independent Learning
7.50 12 weeks 90
TOTAL150

Assessment

Type Task Weighting ULO's
Assessment 2Group 10% 1,2,3,4,5,6 
Assessment 2Individual 30% 1,2,3,4,5,6 
Final PortfolioIndividual 40% 1,2,3,4,6 
Studio Lighting IntroductionIndividual 20% 1,2,3 

Content

  • Advanced creative camera control
  • Studio lighting and its effect on the photograph
  • Art directing skills for a photographic shoot
  • Reviewing current use of photography and trends
  • Pre and post digital production techniques

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.