Photography and Art Direction
Overview
This unit aims to expand students' photographic knowledge and image making skills. The students will be introduced to studio lighting with a focus on developing creative outcomes for professional design practice. Students will be required to research images and current trends in studio practice. The students will be introduced to the role of art direction in relation to photography. They will be given the opportunity to explore a variety of techniques for creating images and extend their knowledge of post-production techniques.
Requisites
AND
Assumed Knowledge
Competency in a range of web technologies and creative camera controls including depth of field and movement
16-February-2025
01-June-2025
03-August-2025
02-November-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Employ design principles and creative camera controls within the studio environment
- Identify current trends in photographic image making and apply them to design briefs
- Apply a range of studio lighting techniques for effective image making
- Plan a photographic shoot taking into account copyright/ethical issues related to professional practice
- Differentiate between the roles of the art director and photographer to produce a design outcome
- Integrate the use of postproduction techniques and apply them to professional design projects
Teaching methods
Hawthorn
| Activity Type | Activity | Total Hours | Number of Weeks | Hours Per Week | Venue Type and Activity Detail |
|---|---|---|---|---|---|
| On-campus | Studio | 36 | 12 weeks | 3 | Tutorial |
| Unspecified Activities | Various | 24 | 12 weeks | 2 | Obtaining color corrected images, Uploading images to specified web sites |
| Unspecified Activities | Independent Learning | 90 | 12 weeks | 7.5 | Independent study, Assignment preparation, Revision |
| Total Hours: | 150 | Total Hours (per week): | 12.5 | ||
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assessment 2 | Group | 10% | 1,2,3,4,5,6 |
| Assessment 2 | Individual | 30% | 1,2,3,4,5,6 |
| Final Portfolio | Individual | 40% | 1,2,3,4,6 |
| Studio Lighting Introduction | Individual | 20% | 1,2,3 |
Content
- Advanced creative camera control
- Studio lighting and its effect on the photograph
- Art directing skills for a photographic shoot
- Reviewing current use of photography and trends
- Pre and post digital production techniques
- Graduate Attribute – Communication Skills: Communicating using different media
- Graduate Attribute – Digital Literacies: Technical literacy
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.